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Director of Paid Marketing responsible for building and scaling profitable paid subscriber acquisition programs at DuckDuckGo using privacy-respecting methods, aggregate measurement, and experimentation. Requires 10+ years experience including 4+ years senior leadership in app subscription growth.

About the job

Responsibilities

Build and scale a profitable paid subscriber acquisition program.
Partner with marketing, product, design, user insights, data science, and finance teams.
Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
Lead strategic roadmapping, prioritize high-impact projects, and resource cross-functional teams.
Ensure marketing performance is measured with a high degree of confidence.
Prove that paid marketing growth and privacy-respecting advertising practices complement each other.
Use aggregate measurement, experimentation, and strong judgment rather than user-level targeting.
Lead development of and alignment around a break-even model that defines a profitable CPA.
Plan integrated campaigns and secure buy-in to drive profitable paid subscriber growth.
Design and execute rapid testing cycles to identify and scale successful tactics.

Requirements

10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives.
Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation.
High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
Excellent communication skills — able to clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels.
Willingness to use AI and build effective workflows, accelerating work through AI agents.

Compensation and Benefits

$243,800 USD annually and stock options.
Compensation is identical within professional levels, regardless of geographic location or team.
Eligibility for company-sponsored health benefits is limited to team members based in the United States.
Paid parental leave, office setup, and co-working allowances.

Skills

Paid Marketing, App Store Ads, Paid Social, Mobile App Networks, Integrated Campaign Planning, Performance Measurement, Audience Alignment, Creative Best Practices, Cpa Modeling, Incrementality Testing, Lift Testing, Ltv Analysis, AI Workflows