Product Marketing Manager
Owns product positioning, messaging, launches, and competitive insights for B2B SaaS laboratory informatics platform targeting R&D organizations. Collaborates cross-functionally to create sales content and drive demand generation. Requires 3-6+ years product marketing experience in SaaS/tech.
About the job
Key Responsibilities
- Craft compelling messaging and positioning for Uncountable's core platform and product modules (e.g., LIMS, ELN, Analytics, Reporting, PLM, AI/ML), tailored to R&D leaders and technical buyers.
- Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events.
- Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re-engagement campaigns, nurturing campaigns, win-back, upsell, etc.).
- Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more.
- Support go-to-market (GTM) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross-channel coordination.
- Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries.
- Develop sales and customer-facing content, such as battlecards, one-pagers, product briefs, and solution narratives.
- Drive competitive intelligence and win/loss analysis to inform positioning and product strategy.
- Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions.
- Create product-focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology.
- Proven ability to position technical products for business outcomes.
- Experience working with (or marketing to) R&D, manufacturing, or industrial audiences is a plus.
- Proven ability to strategize and execute on product marketing efforts.
- Experience building and executing lead generation campaigns.
- Experience with content creation (e.g., blogs, website copy, one-pagers, presentations, etc.).
- Excellent storytelling, writing, and presentation skills.
- Comfort with ambiguity and a startup mindset—you're excited to build from 0 to 1.
- Strong project management skills with attention to detail and deadlines.
Preferred Experience/Qualifications
- Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush.
- Google Analytics.
- Experience with graphic design & video editing tools is a plus.
- Passion for science, chemistry, and/or artificial intelligence.
- An aptitude for statistics, mathematics.
Skills
HubSpot, Outreach.Io, Salesforce CRM, Semrush, Google Analytics, Lims, Eln, Go-to-Market Strategy, B2B SaaS, Lead Generation
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