Product Marketing Manager
Own go-to-market strategy, positioning, messaging, and launches for a product area. Collaborate cross-functionally to build sales assets, competitive intelligence, and customer education. Requires 4+ years B2B product marketing experience.
About the job
Responsibilities
- Own AcuityMD’s go-to-market strategy for a product surface area in our platform
- Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
- Build high-quality sales-enablement assets that proactively position our sales team for success
- Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
- Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
- Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
- Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
Requirements
- 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
- A track record of owning go-to-market strategy for products/products suites/lines of business
- Strong business acumen with the ability to draw conclusions based on data
- Strong quantitative skills to construct customer ROI and price models
- Experience building competitive positioning and messaging for new products and features
- Experience building sales materials and marketing collateral/assets
- Ability to run educational and marketing campaigns for new technology
- Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
- Excellent writing and presentation skills
- Ability to explain complex topics in simple terms
- Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
- Strong project management skills with attention to detail
- Proven ability to excel in a dynamic, fast-paced environment
- Comfortable working virtually and independently
Nice-to-Haves
- Experience owning pricing and packaging strategy for products and features
- Experience successfully positioning, messaging, or training on new products and features within a market
- Experience with product launches, customer marketing programs, sales enablement & training
- Healthcare and healthcare data experience
- Passion for technology and/or healthcare
Compensation & Benefits
- Base salary range: $150,000 - $180,000
- Equity and benefits
- Learning Budget for relevant learning and up-skilling
- Remote work with work-from-home stipend
- Flexible PTO
- 100% paid health, dental, and vision plans for employees; 75% paid for dependents
- Home Office Stipend: $1,000
- Optional Team Retreats
- 8-16 weeks of fully-paid, flexible parental leave
Skills
B2B Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Competitive Intelligence, Sales Enablement, Product Launches, Content Marketing, Pricing Strategy, Quantitative Analysis
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