Field Marketing Manager
Drive regional demand generation and pipeline through field marketing programs, events, and sales alignment for a cybersecurity company. Requires 5+ years field marketing experience and 20-25% travel.
About the job
What you’ll do
- Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
- Develop and execute demand generation marketing programs including third-party and Chainguard hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail
- Forecast and measure impact of marketing plan on sales cycles while analyzing program results, optimizing as needed
- Own the planning and execution of programs that penetrate key accounts in the region
- Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sales reps, BDRs, and regional partners
- Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs
Qualifications
- 5+ years in field marketing/demand generation, with proven experience in working with field teams and building regional plans
- Expertise in field events: Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
- Partnership Mindset: Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
- Analytical Skills: Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
- Communication & Leadership: Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams
- Must be able to travel 20-25% during the quarter for events
Benefits
- Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs
- Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options
- 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents
- ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset
- 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birting parents, with the option to use it all at once or throughout your child's first year
Skills
Field Marketing, Demand Generation, Event Planning, Regional Marketing, Pipeline Generation, Sales Alignment, Data Analysis, Program Measurement, Cross-Functional Collaboration, Account-Based Marketing
Similar jobs
Product Marketing jobs
Swayable
New York, NY
The Product Marketing Manager will translate technical product developments into sales messaging, enablement materials, launch programs, demos, and onboarding curriculum. The role requires 4–6 years of product marketing experience in B2B SaaS, strong storytelling, and the ability to collaborate with engineering, product, sales, and marketing teams.
Addepar
New York, NY
Develop product marketing and go-to-market strategies for technical platform solutions spanning data architecture, AI workflows, and alternative assets. The role requires 3+ years of product marketing experience and strong technical storytelling, positioning, launch, and cross-functional collaboration skills.
Addepar
United States
Own product marketing for the single-family office segment and international markets across EMEA, LATAM, and APAC. The role requires 3–6 years of product marketing or go-to-market experience, strong messaging and storytelling skills, and cross-functional collaboration with regional commercial and product teams.
DataVisor
Mountain View, CA
The Product Marketing Manager will lead PR and Analyst Relations while creating differentiated product narratives, thought leadership, and marketing assets for an AI-powered fraud and risk platform. The role requires strong writing, cross-functional execution, AI workflow fluency, and at least five years of professional experience.
Blue Rose Research
United States
Own product adoption, engagement, and user growth for research tools serving Democratic and progressive organizations. The role combines product marketing, user research, lifecycle programs, analytics, public-facing education, and deep experience across political campaigns.