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ChainguardChainguardUnited States

Field Marketing Manager

Drive regional demand generation and pipeline through field marketing programs, events, and sales alignment for a cybersecurity company. Requires 5+ years field marketing experience and 20-25% travel.

111k – 130k/yr
Remote5+ YOEProduct Marketing

About the role

What you’ll do

  • Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
  • Develop and execute demand generation marketing programs including third-party and Chainguard hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail
  • Forecast and measure impact of marketing plan on sales cycles while analyzing program results, optimizing as needed
  • Own the planning and execution of programs that penetrate key accounts in the region
  • Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sales reps, BDRs, and regional partners
  • Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs

Qualifications

  • 5+ years in field marketing/demand generation, with proven experience in working with field teams and building regional plans
  • Expertise in field events: Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
  • Partnership Mindset: Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
  • Analytical Skills: Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
  • Communication & Leadership: Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams
  • Must be able to travel 20-25% during the quarter for events

Benefits

  • Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs
  • Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options
  • 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents
  • ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset
  • 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birting parents, with the option to use it all at once or throughout your child's first year

Skills

Field MarketingDemand GenerationEvent PlanningRegional MarketingPipeline GenerationSales AlignmentData AnalysisProgram MeasurementCross-Functional CollaborationAccount-Based Marketing

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