Product Marketing Manager
The Product Marketing Manager owns positioning, messaging, customer and competitive insights, and sales enablement for product bets in a B2B SaaS environment. The role partners cross-functionally with GTM, Product, Sales, and Customer teams to drive adoption, pipeline, win rates, and post-launch performance.
About the job
Responsibilities
Product Bet Ownership
- Partner with the GTM Lead to support end-to-end go-to-market strategy for assigned product bets.
- Own positioning, messaging, and market insight inputs that shape go-to-market direction and execution.
- Collaborate on defining success metrics, including pipeline, adoption, expansion, and usage, and contribute to achieving them.
- Act as the subject matter expert on the product bet across internal teams.
- Provide ongoing insights and recommendations to optimize product-bet performance after launch.
Cross-Functional GTM Leadership
- Partner with the GTM Lead to align strategy, priorities, and execution plans for each product bet.
- Collaborate with Product, Marketing, Sales, and Customer teams to ensure consistent and effective execution.
- Influence the product roadmap with market, customer, and competitive insights.
- Support integrated campaign development by ensuring messaging and positioning are clearly defined and actionable.
- Connect teams so the voice of the customer and market is reflected in go-to-market decisions.
Sales and Revenue Enablement
- Develop and deliver enablement that drives deal velocity and win rates.
- Translate positioning into practical sales narratives, objection handling, and competitive differentiation.
- Gather feedback from Sales and iterate on enablement based on in-market performance.
- Ensure enablement aligns with broader go-to-market strategy and campaign execution.
Requirements
- 5+ years of experience in Product Marketing, Growth Marketing, or Performance Marketing within a B2B SaaS environment.
- Strong positioning and storytelling skills, translating product capabilities into clear customer value.
- Ability to generate and apply customer, market, and competitive insights to shape go-to-market strategy.
- Effective cross-functional collaboration and influencing skills, especially with GTM Leads and Product teams.
- Commercial acumen and understanding of how messaging and enablement affect pipeline and revenue.
- Experience developing sales enablement that improves win rates and deal velocity.
- Strong presentation and facilitation skills.
- Data-driven and analytical approach to measuring impact and iterating based on results.
- Comfort leveraging AI tools to scale research, content, and execution while maintaining quality.
- Strong ownership and adaptability in a fast-evolving go-to-market environment.
Compensation and Benefits
- Fully remote-first work with flexible work arrangements.
- Comprehensive health and wellness benefits, including retirement savings programs, eligibility for two bonus plans, paid time off, and medical and dental benefits based on country of location.
- New-hire equipment allowance and monthly flex allowance.
- Career growth and internal mobility opportunities.
- Employee-driven diversity, equity, and inclusion programs.
Skills
Product Marketing, Growth Marketing, Performance Marketing, B2B SaaS, Go-to-Market Strategy, Positioning, Storytelling, Sales Enablement, Competitive Analysis, Customer Insights, Market Research, AI Tools, Data Analysis, Pipeline Management, Presentation Skills
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