Product Marketing Manager for Alliances who creates joint messaging, value propositions, and go-to-market plans with technology partners like Armis, Netskope, and FireMon. Requires 3-5 years product marketing experience including partner/alliance work at a B2B SaaS or cybersecurity company, plus strong storytelling and cross-functional collaboration skills.
139k – 160k/yr
On-site3+ YOEProduct Marketing
About the role
Your Impact
Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on).
Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral.
Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams.
Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels.
Act as the primary marketing liaison to Business Development and Partner Sales teams.
Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact.
Your Toolkit
3-5 years of experience in product marketing, with at least 1 in partner or alliance-focused roles at a B2B SaaS or cybersecurity company.
Proven success building and executing go-to-market plans with strategic technology partners.
Strong storytelling, positioning, and messaging skills.
Exceptional collaboration and communication abilities—comfortable working across Marketing, Product, Sales, and external partners.
Understanding of enterprise security buyers and the cybersecurity market landscape.
Ability to simplify complex concepts and translate technical integrations into customer value.
Bonus Points
Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP).
Familiarity with Zero Trust, segmentation, or breach containment strategies.
MBA or advanced degree in Marketing, Business, or technical field.
Skills
Product MarketingGo-to-Market Strategypartner marketingmessaging and positioningSales EnablementCybersecurityZero TrustAWSAzureGCP
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