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IllumioIllumioSunnyvale, CA

Product Marketing Manager

Product Marketing Manager for Alliances who creates joint messaging, value propositions, and go-to-market plans with technology partners like Armis, Netskope, and FireMon. Requires 3-5 years product marketing experience including partner/alliance work at a B2B SaaS or cybersecurity company, plus strong storytelling and cross-functional collaboration skills.

139k – 160k/yr
On-site3+ YOEProduct Marketing

About the role

Your Impact

  • Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on).
  • Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral.
  • Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams.
  • Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels.
  • Act as the primary marketing liaison to Business Development and Partner Sales teams.
  • Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact.

Your Toolkit

  • 3-5 years of experience in product marketing, with at least 1 in partner or alliance-focused roles at a B2B SaaS or cybersecurity company.
  • Proven success building and executing go-to-market plans with strategic technology partners.
  • Strong storytelling, positioning, and messaging skills.
  • Exceptional collaboration and communication abilities—comfortable working across Marketing, Product, Sales, and external partners.
  • Understanding of enterprise security buyers and the cybersecurity market landscape.
  • Ability to simplify complex concepts and translate technical integrations into customer value.

Bonus Points

  • Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP).
  • Familiarity with Zero Trust, segmentation, or breach containment strategies.
  • MBA or advanced degree in Marketing, Business, or technical field.

Skills

Product MarketingGo-to-Market Strategypartner marketingmessaging and positioningSales EnablementCybersecurityZero TrustAWSAzureGCP
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