Product Marketing Manager
Product Marketing Manager for Alliances who creates joint messaging, value propositions, and go-to-market plans with technology partners like Armis, Netskope, and FireMon. Requires 3-5 years product marketing experience including partner/alliance work at a B2B SaaS or cybersecurity company, plus strong storytelling and cross-functional collaboration skills.
About the job
Your Impact
- Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on).
- Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral.
- Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams.
- Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels.
- Act as the primary marketing liaison to Business Development and Partner Sales teams.
- Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact.
Your Toolkit
- 3-5 years of experience in product marketing, with at least 1 in partner or alliance-focused roles at a B2B SaaS or cybersecurity company.
- Proven success building and executing go-to-market plans with strategic technology partners.
- Strong storytelling, positioning, and messaging skills.
- Exceptional collaboration and communication abilities—comfortable working across Marketing, Product, Sales, and external partners.
- Understanding of enterprise security buyers and the cybersecurity market landscape.
- Ability to simplify complex concepts and translate technical integrations into customer value.
Bonus Points
- Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP).
- Familiarity with Zero Trust, segmentation, or breach containment strategies.
- MBA or advanced degree in Marketing, Business, or technical field.
Skills
Product Marketing, Go-to-Market Strategy, Partner Marketing, Messaging And Positioning, Sales Enablement, Cybersecurity, Zero Trust, AWS, Azure, GCP
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