Growth Marketing Manager
Own hands-on growth marketing programs spanning paid acquisition, ABM, lifecycle campaigns, conversion optimization, and funnel experimentation. The role requires 5+ years of experience, strong performance analysis, and the ability to connect marketing spend to activation, pipeline, and revenue.
About the job
Responsibilities
- Build and execute growth programs across acquisition, activation, conversion, and re-engagement.
- Own paid search, paid social, retargeting, and paid-agency management.
- Develop and operate an account-based marketing program, including account selection, list building, tiering, audiences, campaign plays, and Sales coordination.
- Build integrated campaigns around product launches, use cases, industry themes, content, events, and webinars.
- Own lifecycle programs across lead nurture, onboarding, activation, and re-engagement.
- Define campaign audiences, offers, channel mix, messaging, distribution plans, and success metrics.
- Own channel budgets, performance targets, acquisition-efficiency goals, and investment scaling criteria.
- Develop campaign briefs and write or adapt copy for ads, emails, landing pages, and other conversion surfaces.
- Partner with Product Marketing, Content, Marketing Operations, Growth Engineering, and Sales to build conversion and lifecycle experiences and measure impact.
- Analyze performance across channels, campaigns, audiences, and funnel stages, turning insights into new programs and experiments.
Requirements
- 5+ years of experience in growth marketing, demand generation, performance marketing, or a related role, ideally at an early- or growth-stage startup.
- Direct experience managing paid acquisition and connecting spend to signups, activation, pipeline, and revenue.
- Experience building lifecycle campaigns across nurture, onboarding, activation, or re-engagement.
- Experience building or operating ABM programs in partnership with Sales.
- Understanding of campaign strategy, funnel analysis, experimentation, attribution, CAC, conversion rates, and channel economics.
- Ability to take initiatives from audience insight and hypothesis through launch, measurement, and iteration.
- Hands-on execution and rapid iteration in an ambitious, fast-changing environment.
Nice-to-haves
- Demand generation experience for a B2B SaaS, developer-tools, API, or AI-infrastructure company.
- Experience across product-led and sales-assisted customer journeys.
- Experience building demand generation or ABM programs from an early-stage foundation.
- Experience targeting technical buyers and enterprise accounts.
- Experience with webinars, events, content syndication, or partner campaigns.
- Experience improving campaign conversion through landing-page and funnel experimentation.
Benefits
- Unlimited PTO.
- Daily lunch in the office.
- Commuter reimbursement.
- Medical, dental, and vision insurance.
- Health and wellness budget of up to $150 per month.
- Parental leave.
Skills
Paid Search, Paid Social, Retargeting, Account-Based Marketing, Lifecycle Marketing, Demand Generation, Funnel Analysis, Marketing Attribution, Cac Analysis, Conversion Rate Optimization, Landing Pages, Marketing Automation, Campaign Experimentation, Content Syndication, Webinars
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