Senior Marketing Operations Analyst
Executes and improves marketing automation workflows in Marketo, including email programs, audience segmentation, data imports, and lead-flow quality. Requires 4–6+ years in marketing or revenue operations, strong Marketo and Salesforce experience, and excellent attention to detail.
About the job
Responsibilities
- Build, QA, and send emails in Marketo from intake requests, including template setup, token population, smart list configuration, scheduling, and send confirmation.
- Process list imports end-to-end, including field normalization, deduplication checks, schema mapping, and load validation against Salesforce.
- Build audience segments and smart lists for campaign targeting; validate logic and flag coverage gaps.
- Maintain lead flow integrity, including lifecycle stage accuracy, routing correctness, and Marketo–Salesforce sync health.
- Manage suppression list updates, unsubscribe management, and compliance record corrections.
- Identify recurring intake patterns and propose process improvements or automation.
- Document execution workflows and create repeatable checklists for consistent quality at scale.
- Stay current on marketing automation capabilities and adjacent go-to-market tooling.
Requirements
- 4–6+ years of experience in marketing operations, revenue operations, or a go-to-market systems role.
- Strong hands-on Marketo experience, including email execution, smart lists, tokens, program architecture, and troubleshooting.
- Working knowledge of Salesforce for validating sync behavior, identifying attribution gaps, and escalating data issues.
- Comfort with list hygiene, field normalization, deduplication logic, and compliance requirements such as GDPR and CAN-SPAM.
- Strong process-improvement mindset and attention to detail.
- Ability to manage concurrent requests, prioritize effectively, and communicate proactively when blocked.
- Ability to work autonomously and asynchronously with a globally distributed team.
Nice to Have
- HTML email editing experience.
- Experience with GTM orchestration or workflow automation tools such as Clay or Zapier.
- Familiarity with Snowflake or Tableau.
- Exposure to lead scoring models and attribution methodology.
- Background in B2B SaaS or technical product environments.
Compensation and Benefits
- Compensation and benefits information was not provided.
Skills
Marketo, Salesforce, Smart Lists, HTML, Clay, Zapier, Snowflake, Tableau, GDPR, Can-Spam, Lead Scoring, Attribution, List Hygiene
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