Product Marketing Manager

What You’ll Do

Product Launches

• Own end-to-end go-to-market strategy for new features and major releases
• Write launch materials (blog posts, landing pages, demos, videos)
• Partner with product and engineering to ensure strong product-market fit before launch

Positioning & Messaging

• Develop clear, differentiated positioning for Cursor and its features
• Turn complex AI + developer workflows into simple, compelling narratives
• Continuously refine messaging based on user feedback and market shifts

Developer-Focused Content

• Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
• Showcase real workflows and power-user behaviors—not generic marketing fluff
• Collaborate with the community to highlight authentic use cases

Go-To-Market Enablement

• Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively
• Provide the right narratives, positioning, and materials to communicate value and win users
• Partner closely with sales, field, and developer relations to understand customer needs objections
• Continuously refine messaging based on real-world feedback and performance

Growth & Distribution

• Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
• Work with growth to improve activation, onboarding, and retention messaging
• Run experiments to improve conversion across the funnel

Customer & Market Insight

• Talk to users regularly to understand needs, objections, and mental models
• Analyze competitors and evolving AI/dev tooling landscape
• Bring insights back into product and marketing decisions

What We’re Looking For

• 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)
• Strong technical intuition—you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience
• Product Instincts - ability to engage in product discussions and push back thoughtfully
• Exceptional communication skills - Ability to simplify complex concepts without dumbing them down
• High ownership: you can take a project from idea → execution → iteration
• Comfort in a fast-moving, ambiguous environment