Product Marketing Manager
Product Marketing Manager translates technical AI developer tools into compelling stories, owns product launches, refines positioning and messaging, creates developer content, enables GTM teams, and drives growth through experiments and insights. Requires 3+ years in product marketing or similar, strong technical intuition, and exceptional communication.
About the job
What You’ll Do
Product Launches
- Own end-to-end go-to-market strategy for new features and major releases
- Write launch materials (blog posts, landing pages, demos, videos)
- Partner with product and engineering to ensure strong product-market fit before launch
Positioning & Messaging
- Develop clear, differentiated positioning for Cursor and its features
- Turn complex AI + developer workflows into simple, compelling narratives
- Continuously refine messaging based on user feedback and market shifts
Developer-Focused Content
- Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
- Showcase real workflows and power-user behaviors—not generic marketing fluff
- Collaborate with the community to highlight authentic use cases
Go-To-Market Enablement
- Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively
- Provide the right narratives, positioning, and materials to communicate value and win users
- Partner closely with sales, field, and developer relations to understand customer needs objections
- Continuously refine messaging based on real-world feedback and performance
Growth & Distribution
- Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
- Work with growth to improve activation, onboarding, and retention messaging
- Run experiments to improve conversion across the funnel
Customer & Market Insight
- Talk to users regularly to understand needs, objections, and mental models
- Analyze competitors and evolving AI/dev tooling landscape
- Bring insights back into product and marketing decisions
What We’re Looking For
- 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)
- Strong technical intuition—you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience
- Product Instincts - ability to engage in product discussions and push back thoughtfully
- Exceptional communication skills - Ability to simplify complex concepts without dumbing them down
- High ownership: you can take a project from idea → execution → iteration
- Comfort in a fast-moving, ambiguous environment
Skills
Product Marketing, Go-to-Market Strategy, Developer Tools, SaaS, Positioning, Messaging, Content Creation, Gtm Enablement, Growth Experiments, Competitor Analysis, Twitter/X, GitHub, Youtube
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