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VarianceVarianceSan Francisco, CA

Product Marketing Lead

Leads product marketing by defining company positioning, crafting messaging for technical AI products, driving launches, creating sales materials, and conducting market research for B2B SaaS GTM. Requires 4-8 years experience distilling complex tech into executive narratives.

Salary not listed
On-site4+ YOEProduct Marketing

About the role

What You’ll Do

  • Own company and product positioning, messaging, and narrative development
  • Lead product launches and bring new capabilities to market with clarity and urgency
  • Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
  • Develop customer stories, case studies, and proof points that support enterprise sales
  • Partner with leadership on category creation and strategic communications
  • Conduct market, customer, and competitive research to inform GTM strategy
  • Shape website copy, campaign messaging, and other core external-facing materials

What You Bring

  • 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
  • Exceptional ability to distill complex technical products into crisp positioning and messaging
  • Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
  • Strong commercial instincts and an understanding of enterprise buying motions
  • Ability to work cross-functionally across product, sales, design, and leadership with high ownership
  • Excellent writing skills across website copy, decks, case studies, and thought leadership
  • Comfort operating in ambiguity and building the function from 0 to 1
  • Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
  • Bachelor’s degree or equivalent practical experience

Top-Tier Benefits

  • Platinum medical, dental, and vision coverage
  • Unlimited PTO, sick leave, and parental leave
  • $100 monthly wellness stipend
  • Free lunch and dinner daily
  • 401(k) plan

Skills

Product PositioningMessagingSales EnablementProduct LaunchesCompetitive IntelligenceAI/MLCase StudiesPitch DecksBattlecardsGo-to-Market Strategy
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