Product Marketing Lead
Leads product marketing by defining company positioning, crafting messaging for technical AI products, driving launches, creating sales materials, and conducting market research for B2B SaaS GTM. Requires 4-8 years experience distilling complex tech into executive narratives.
About the job
What You’ll Do
- Own company and product positioning, messaging, and narrative development
- Lead product launches and bring new capabilities to market with clarity and urgency
- Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
- Develop customer stories, case studies, and proof points that support enterprise sales
- Partner with leadership on category creation and strategic communications
- Conduct market, customer, and competitive research to inform GTM strategy
- Shape website copy, campaign messaging, and other core external-facing materials
What You Bring
- 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
- Exceptional ability to distill complex technical products into crisp positioning and messaging
- Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
- Strong commercial instincts and an understanding of enterprise buying motions
- Ability to work cross-functionally across product, sales, design, and leadership with high ownership
- Excellent writing skills across website copy, decks, case studies, and thought leadership
- Comfort operating in ambiguity and building the function from 0 to 1
- Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
- Bachelor’s degree or equivalent practical experience
Top-Tier Benefits
- Platinum medical, dental, and vision coverage
- Unlimited PTO, sick leave, and parental leave
- $100 monthly wellness stipend
- Free lunch and dinner daily
- 401(k) plan
Skills
Product Positioning, Messaging, Sales Enablement, Product Launches, Competitive Intelligence, AI/ML, Case Studies, Pitch Decks, Battlecards, Go-to-Market Strategy
Similar jobs
Product Marketing jobs
Imprint
New York, NYOwn full marketing strategy and growth outcomes for Imprint's largest co-branded credit card partnerships. Lead annual planning, full-funnel optimization (acquisition through retention), campaign execution across paid/owned channels, and serve as the strategic marketing lead for partner executives.
Function Health
United States
Leads product marketing strategy for launches, enterprise enablement, integrated product offerings, and member growth. Requires 5+ years of product marketing experience, strong launch and B2B/enterprise capabilities, and expertise in research-driven positioning.
Together AI
San Francisco, CA
Own ABM programs and integrated demand-generation campaigns targeting technical decision-makers at AI-native and digital-first companies. The role requires 6+ years of B2B marketing experience, deep ABM expertise, campaign-operations fluency, and strong performance measurement skills.
Creditgenie
San Francisco, CALeads brand, social, influencer, PR, employer branding, and integrated go-to-market campaigns for a consumer fintech platform. Requires 7+ years of social strategy experience, strong analytics, and the ability to build programs and influence cross-functional teams.
Doppel
San Francisco, CA
Senior product marketer owning messaging, technical positioning, competitive intelligence, launches, and field enablement for a human risk management cybersecurity solution. Requires 5+ years of product marketing experience in threat intelligence or adjacent B2B cybersecurity domains.