GTM Engineer, Marketing

What You'll Do

Build a scalable marketing operations foundation

• Own the systems, processes, and operational infrastructure that power our marketing organization
• Design scalable workflows that support a rapidly growing GTM organization
• Continuously improve the reliability, maintainability, and performance of our marketing systems

Own marketing automation

• Build and optimize automated campaign workflows, lifecycle programs, lead management, and operational processes
• Improve system reliability by reducing manual processes and eliminating fragile workflows
• Identify opportunities to leverage AI to automate repetitive operational work

Build trusted measurement

• Own marketing attribution, campaign measurement, and performance reporting
• Partner with Marketing Leadership to develop durable measurement frameworks that help us understand what's working and where to invest
• Continuously improve data quality and reporting accuracy across the funnel

Design resilient GTM systems

• Improve lead routing, enrichment, scoring, lifecycle management, and data governance
• Build monitoring, alerts, and operational safeguards that proactively identify issues before they impact the business
• Create systems that are observable, reliable, and easy to maintain as the business scales

Partner across the GTM organization

• Collaborate closely with Demand Generation, RevOps, Sales, Data, and Marketing to improve operational efficiency
• Translate business problems into scalable technical solutions
• Recommend new tools, integrations, and processes that strengthen our GTM stack

Help shape the future of Marketing Operations

• Evaluate new AI-powered tools and emerging technologies that can improve marketing efficiency and effectiveness
• Continuously challenge existing processes and recommend better ways of working
• Help build a modern, AI-first marketing operations function that becomes a competitive advantage for Nooks

What You Bring

• 4–7 years of experience in Marketing Operations, GTM Operations, Revenue Operations, or a similar analytical systems role at a high-growth B2B SaaS company
• A systems thinker who enjoys solving complex operational problems and designing scalable solutions
• Strong analytical skills with the ability to identify patterns, diagnose root causes, and make data-driven decisions
• Experience building and managing marketing automation, attribution, and lead management systems
• Experience with HubSpot or similar marketing automation platforms, with the ability to think beyond any single tool
• Strong understanding of CRM architecture, marketing technology, integrations, APIs, and data flows
• Curiosity about AI and excitement for applying it to automate workflows, improve operations, and increase team productivity
• A proactive mindset: you surface problems before others notice them and bring thoughtful solutions, not just observations
• Strong communication skills and the ability to collaborate effectively across technical and non-technical teams