Director, Lifecycle & Retention
Lead retention and lifecycle marketing strategy and execution for Grow Therapy's multi-sided mental health marketplace. Own roadmap, measurement (cohorts, LTV, churn), lifecycle channels, team leadership, and cross-functional collaboration with Product and Engineering to drive measurable customer engagement and business growth.
About the job
What You Will Be Doing
- Develop the strategy and roadmap for retention & lifecycle marketing across our customer journeys, spanning onboarding to long term loyalty loops.
- Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization.
- Build and own retention measurement and data in partnership with Data and Finance, including cohort analysis, LTV modeling, churn prediction, and attribution mapping.
- Own lifecycle channels and messaging systems (email, push, in-app, SMS, and emerging formats), ensuring the right participant is reached with the right message at the right moment.
- Lead and develop a world-class lifecycle and retention org.
- Collaborate deeply with product and engineering teams to inform the roadmap, improve signal quality, and build the tracking and infrastructure that lifecycle programs depend on.
- Partner with Product, Creative, Data, and Finance teams to set shared objectives, align on learning agendas, and drive accountability against measurable business growth.
- Evaluate customer-level and cohort-level insights to guide optimization, product decisions, and resource investment - and ultimately drive improved customer outcomes.
- Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically.
- Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results.
- Stay current with lifecycle trends, measurement standards, and platform capabilities to identify new opportunities for engagement and efficiency.
You Will Be a Good Fit If You Have
- 10+ years of experience in lifecycle marketing, retention, or CRM, ideally within a consumer marketplace and/or a high-growth performance-driven organization.
- A proven track record of building and scaling lifecycle programs across multiple audiences that drive measurable business outcomes.
- Demonstrated expertise with cohort analysis, LTV and churn modeling, experimentation, attribution frameworks, and lifecycle and CRM platforms.
- Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
- Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap.
- A genuine obsession with the customer and a habit of grounding every decision in participant behavior and needs.
- A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives.
- Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
- A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.
- A relentless focus on measurable impact and driving real, durable business growth.
Compensation & Benefits
Base Compensation: $189,000 - $231,000 USD Annually (hybrid role based in NYC hub).
Full Time Employee Benefits:
- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends for personal & professional growth.
- Mental & Physical Health Support: No-cost access to therapy, weekly flexible hours for self-care, memberships to wellness apps.
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
Skills
Lifecycle Marketing, Retention Marketing, CRM, Cohort Analysis, Ltv Modeling, Churn Modeling, Experimentation, Attribution Frameworks, Email Marketing, Push Notifications, In-App Messaging, Sms Marketing, Product Partnership, Data Analysis
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