Director of Lifecycle Marketing
Leads lifecycle marketing strategy, performance, infrastructure, and team development across a multi-product portfolio. Requires 10+ years of B2C lifecycle marketing experience, people leadership, enterprise marketing automation expertise, and ownership of revenue-driven programs.
About the job
Responsibilities
- Define and execute long-term Lifecycle Marketing strategy across Upstart products and customer journeys.
- Lead and develop a high-performing team of lifecycle marketing leaders, including managers.
- Own revenue and performance goals through experimentation, optimization, and automation.
- Partner with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams.
- Deliver personalized customer experiences across email, push, SMS, in-app messaging, and emerging channels.
- Establish scalable lifecycle infrastructure, governance, and measurement frameworks.
- Champion AI and automation to improve operations, experimentation, productivity, and quality.
Requirements
- Bachelor's degree or equivalent practical experience.
- 10+ years of B2C Lifecycle Marketing experience.
- 5+ years of direct people management experience, including leading managers.
- 4+ years of hands-on experience building and operating enterprise marketing automation platforms.
- Experience owning revenue-driven Lifecycle Marketing programs with performance targets, experimentation, and measurable growth.
Nice-to-haves
- Experience with enterprise marketing automation platforms such as Iterable.
- Experience building lifecycle marketing programs for complex, regulated, or high-consideration customer journeys.
- Experience using customer data platforms to create and activate audiences.
- Ability to use AI tools for experimentation, workflow efficiency, campaign development, and marketing decisions.
- Ability to translate business strategy into scalable lifecycle programs and influence cross-functional stakeholders.
Compensation and Benefits
- Anticipated base salary: $195,800–$271,000 USD.
- Target bonuses, equity compensation, and benefits including health coverage, retirement matching, employee stock purchase plan, paid leave, wellness and productivity allowances, and financial wellness resources.
Skills
Lifecycle Marketing, B2C Marketing, Marketing Automation, Iterable, Customer Data Platforms, Experimentation, Marketing Analytics, Email Marketing, Sms Marketing, Push Notifications, In-App Messaging, AI Automation, Audience Activation
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