Director of Demand Generation

What You'll Do

Own the Enterprise Pipeline Number

• Design and execute FurtherAI's enterprise demand generation strategy with full accountability for pipeline volume, quality, and velocity.
• Build and maintain pipeline coverage targets in partnership with Sales leadership, targeting a 3–4x coverage ratio against quota.
• Report pipeline metrics weekly to senior leadership; run monthly pipeline reviews with Sales.

Build and Optimize the Full Funnel

• Own the marketing-to-sales funnel end-to-end: MQL definition, lead scoring, routing logic, qualification criteria, and handoff SLAs.
• Diagnose and fix conversion leakage at every stage—from first touch to Sales-Accepted Opportunity.
• Partner with Revenue Operations to implement attribution modeling that Sales and Finance trust.

Identify, Launch, and Scale Demand Channels

• Evaluate and invest across paid search, paid social, content syndication, ABM, field events, partner co-marketing, and SDR-assisted outbound.
• Run structured channel experiments, measure pipeline contribution, and reallocate budget toward highest-performing programs.
• Build and scale ABM programs targeting priority enterprise accounts across IT leaders, Heads of AI, and executive economic buyers.

Build the Team and Operating Model

• Hire, develop, and lead a focused demand generation team; define roles, performance expectations, and growth paths.
• Establish the campaign planning cadence, creative briefing process, and performance review rhythm.
• Manage agency and vendor relationships to extend team capacity without bloating headcount.

Partner Across Marketing, Sales, and Product

• Collaborate with Product Marketing to ensure campaign messaging reflects differentiated positioning and speaks to the AI buyer journey.
• Work with the Events and Content teams to extract maximum pipeline value from every marketing investment.
• Represent the demand function in Sales QBRs, board prep, and cross-functional planning sessions.

Who You Are

• 7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
• You've directly owned a pipeline or revenue target—not just a lead volume goal—and have the metrics to prove what you built.
• You have genuine enterprise motion experience: large deal sizes, long sales cycles, multi-stakeholder buying groups.
• You're fluent in the modern demand stack: Salesforce, Marketo or HubSpot, 6sense or Demandbase, attribution platforms, and intent data.
• You've built or meaningfully scaled a demand program at a startup or high-growth company—you know what it's like to do a lot with limited resources.
• You operate as a true Sales partner, not a lead supplier. You've navigated disagreements about quality, built shared SLAs, and earned Sales' trust over time.
• You lead with data, but you're not paralyzed without it. You can make good bets on limited information and iterate fast.
• You're a strong communicator who can represent marketing's contribution clearly to executives, a sales floor, and your own team.

Nice to Have

• Experience selling into insurance or other regulated industries.
• Background in insurtech or fintech.
• Familiarity with founder-led sales environments (YC, a16z, or similar).

Compensation & Benefits

• Strong base salary, top-tier commission plan, equity.
• Fully covered health, dental, and vision benefits.
• Company 401(k).
• Unlimited PTO.
• Commuter benefits.