Senior Product Marketing Manager

Owns go-to-market strategy, positioning, launches, and adoption for new consumer products and features. The role partners with product, design, and data teams and requires 5+ years of B2C product marketing experience, strong cross-functional influence, and a bachelor's degree.

About the job

Responsibilities

Define and execute go-to-market strategy for assigned product areas, including segmentation, cross-functional alignment, and quarterly and annual planning.
Lead user, industry, and competitive research to identify opportunities and sharpen go-to-market strategy.
Own positioning and messaging, ensuring differentiation across segments and alignment with company vision.
Partner with Product Managers, Product Designers, and Data & Analytics throughout the product development lifecycle.
Bring customer, competitive, and market insights into roadmap discussions, influence product direction, and shape user experiences.
Drive feature adoption through appropriate marketing channels, partnerships, and go-to-market motions.
Measure go-to-market effectiveness across launches and adoption campaigns, identify gaps, and lead iterative improvements.

Requirements

5+ years of product marketing experience in B2C within high-growth companies.
Experience bringing new products or features from 0-to-1, including positioning, go-to-market strategy, and process development.
Experience launching new products, business lines, or customer experiences from concept through adoption.
Experience with consumer subscription products, mobile applications, creator or community platforms, sports technology, or other consumer technology businesses.
Strong strategic thinking and ability to translate user insights, market context, and product vision into positioning, messaging, and go-to-market plans.
Strong communication, executive presence, and influencing skills.
Ability to build trust and manage cross-functional relationships with internal stakeholders and external partners.
Comfort operating in ambiguity and building structure in evolving product areas or emerging business lines.
Data-informed and curious, with experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption.
Bachelor's degree required.

Nice-to-Haves

Background in sports technology.
Deep understanding of basketball.

Compensation & Benefits

Target salary range: $140,000–$160,000.
Total compensation includes incentive compensation, equity, and benefits for eligible roles.
Unlimited vacation policy.
Paid volunteer opportunities.
Technology stipend of $4,000 every two years after start.
Annual work-from-home stipend of $500.
Monthly physical, mental, wellness, learning, and lifestyle stipends.
Medical, dental, vision, prescription, FSA, HRA, HSA, and dependent coverage.
Traditional and Roth 401(k) plans with an immediate company match.
Life and disability insurance.
Company-paid parental leave of up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
Family-building benefits and teammate discounts.

Skills

Go-to-Market Strategy, Product Marketing, Positioning, Messaging, Market Research, Competitive Analysis, Customer Insights, Product Launches, Segmentation, Marketing Channels, Experimentation, Performance Metrics