Marketing Operations Manager
Owns the martech stack, data governance, campaigns, lifecycle automations, and integrations that support marketing pipeline. The role requires 5+ years of Marketing Operations experience, strong familiarity with marketing automation and CRM systems, basic coding and SQL skills, and comfort with AI-native tools.
About the job
Responsibilities
- Administer the core martech stack, including Customer.io and integrations with Salesforce, Snowflake, and downstream systems.
- Build, QA, and launch marketing campaigns and email programs with Growth Marketing.
- Design and maintain lifecycle, nurture, and automation flows for funnel progression, segmentation, and personalization.
- Own data hygiene and governance across marketing systems, including deduplication, normalization, enrichment, and data standards.
- Use AI-native development tools such as v0, Claude Code, and Vercel to build internal helpers, automate workflows, and prototype solutions.
- Partner with Revenue Operations and GTM Analytics to maintain reliable lead flow and reporting and identify gaps, bottlenecks, and technical debt.
Requirements
- 5+ years of Marketing Operations experience in SaaS or high-growth startups.
- Hands-on experience administering and improving martech stacks.
- Familiarity with marketing automation platforms such as Customer.io and Marketo.
- Experience with CRM systems such as Salesforce.
- Experience with integration and data-routing tools such as Tray.io, RudderStack, and Segment.
- Hands-on experience with AI-native development tools such as v0, Cursor, or similar.
- Ability to read and lightly edit code and write basic SQL for data retrieval and validation.
- Strong data-quality and detail-oriented instincts.
- Ability to work effectively in ambiguous, fast-moving environments and own problems end to end.
Nice-to-haves
- TypeScript experience.
- Advanced SQL or GTM data modeling experience.
- Experience supporting product-led growth or developer-focused products.
- Experience building internal tools or operations automations.
- Experience building on Vercel or similar modern web platforms.
Compensation and Benefits
- Competitive compensation package, including equity.
- Inclusive healthcare package.
- Mentorship and professional development opportunities, including industry events.
- Flexible time off.
- Company-provided equipment and a work-from-home budget.
- San Francisco, CA base pay range: $140,000–$210,000.
- Total compensation may include benefits, equity-based compensation, and eligibility for a bonus or variable pay program.
Skills
Customer.Io, Salesforce, Snowflake, V0, Claude Code, Vercel, SQL, TypeScript, Tray.Io, Rudderstack, Segment, Marketo
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