Product Marketing Manager, Enterprise Marketing
Own GTM strategy, positioning, competitive intelligence, and sales enablement for ezCater's Enterprise Admin Controls and financial workflows. Requires 5+ years B2B product marketing experience, strong storytelling and analytical skills, and cross-functional partnership with Product, Sales, and CS teams.
About the job
What You'll Do
- Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations.
- Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders.
- Maintain competitive intelligence on how market competitors handle admin portals, invoicing, expense integrations, and procurement; translate insights into differentiation, objection handling, and roadmap input.
- Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion.
- Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights.
- Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training.
- Measure and report impact of launches/campaigns and PLG initiatives; use data to iterate on GTM plans and improve activation, usage, and retention.
- Act as the voice of the customer: analyze interviews, win/loss, and feedback to influence roadmap, messaging, and enablement.
What You Have
- 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases.
- Proven track record developing positioning and go-to-market strategies for corporate/enterprise audiences.
- Experience turning Admin/workflow capabilities into sales-ready solutions by articulating problems solved, target buyers, and bundling into broader enterprise solutions.
- Demonstrated experience owning GTM for a product, from positioning and launch through adoption and optimization.
- Hands-on experience building sales enablement materials (talk tracks, value props, discovery questions, objection handling, ROI framing, decks, 1-pagers, battlecards, email templates).
- Experience working on product-led growth motions (in-product onboarding, prompts, experiments) alongside sales-led motions.
- Strong cross-functional partnership skills with Marketing, Sales, CS, Demand Gen, and Product.
- Equal parts creative storyteller and analytical thinker with ownership mindset and comfort in ambiguous spaces.
- Ability to travel up to 5 days per quarter for team events.
Skills
Product Marketing, Go-to-Market Strategy, Positioning And Messaging, Competitive Intelligence, Sales Enablement, Product-Led Growth, Cross-Functional Collaboration, Data Analysis, Customer Insights, Roadmap Influence
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