Senior B2B Marketing Manager, DET
Leads regional B2B marketing for the Duolingo English Test, driving institutional adoption and pipeline across education markets through events, partnerships, campaigns, and scalable marketing programs. Requires 7+ years of marketing experience and familiarity with UK or ANZ higher-education ecosystems.
About the job
Responsibilities
- Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with ownership of adoption, engagement, and pipeline metrics.
- Partner with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
- Design and execute an events strategy including university roadshows, partner events, webinars, and industry conferences.
- Develop repeatable playbooks that can scale across markets while maintaining high-quality execution.
- Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints.
- Define success metrics for campaigns, evaluate performance, and inform future strategy.
Requirements
- 7+ years of marketing experience, with strong exposure to B2B or institutional marketing.
- Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
- Experience in international education, EdTech, or a related sector is a strong plus.
- Strong understanding of the UK and/or ANZ education landscape, especially universities and study abroad pathways.
- Experience partnering closely with sales or business development teams to drive pipeline and adoption.
- Ability to build structure and processes in ambiguous environments.
- Strong communication and stakeholder management skills across internal and external audiences.
- Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
- Comfort operating in fast-paced, cross-functional, global teams.
Nice-to-haves
- Experience with marketing automation for lead generation.
- Experience leading marketing in two-sided markets.
- Working proficiency in more than one language.
- Familiarity with the study abroad ecosystem and English proficiency testing landscape.
- Passion for education, culture, and language.
Compensation
- Base salary range: £90,630–£122,617 GBP.
- Base salary is supplemented by equity compensation.
- Benefits are provided as part of the employee package.
Skills
B2B Marketing, Institutional Marketing, Event Marketing, Field Marketing, Marketing Automation, Lead Generation, Campaign Analytics, Marketing Strategy, Stakeholder Management, Sales Partnership, Business Development, Pipeline Management, Webinars, Partner Marketing, Marketing Playbooks
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