Field Marketing Manager
Develop and execute regional field marketing programs to generate demand, accelerate pipeline, and drive revenue through events, campaigns, and sales alignment. Requires 3+ years field/partner marketing and 3-5 years B2B experience.
About the job
What You’ll Do
- Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
- Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
- Track and analyze key performance metrics to evaluate the success of field marketing activities.
- Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
- Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
- Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
- Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
What You’ll Bring
- A “builder” mentality and strong collaboration skills.
- 3+ years of field or partner marketing is required.
- 3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired.
- A track record of driving B2B sales results through field marketing programs and initiatives.
- Demonstrated cross-functional marketing expertise and co-marketing experience.
- Exceptional written and verbal communication skills.
- Strong analytical skills matched with brand and relationship building experience.
- Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
- Solid understanding of the finance and accounting or the fintech ecosystem a plus.
- Familiarity with Hubspot, Salesforce, Asana is preferred.
- BA/BS degree; prior accounting or fintech experience or former CPA a big plus.
Skills
HubSpot, Salesforce, Asana, Field Marketing, Partner Marketing, B2B Marketing, Event Marketing, Pipeline Generation, Cross-Functional Collaboration, Project Management
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