Field Marketing Manager

What You’ll Do

• Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
• Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
• Track and analyze key performance metrics to evaluate the success of field marketing activities.
• Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
• Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
• Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.

What You’ll Bring

• A “builder” mentality and strong collaboration skills.
• 3+ years of field or partner marketing is required.
• 3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired.
• A track record of driving B2B sales results through field marketing programs and initiatives.
• Demonstrated cross-functional marketing expertise and co-marketing experience.
• Exceptional written and verbal communication skills.
• Strong analytical skills matched with brand and relationship building experience.
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
• Solid understanding of the finance and accounting or the fintech ecosystem a plus.
• Familiarity with Hubspot, Salesforce, Asana is preferred.
• BA/BS degree; prior accounting or fintech experience or former CPA a big plus.