Senior Product Marketing Manager

What you'll do

Product Marketing & Positioning

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
• Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
• Partner closely with Product to support launches, releases, and roadmap communication
• Develop and maintain core assets including messaging frameworks, personas, and use cases

Content Strategy & Execution

• Lead content strategy across the funnel (awareness → conversion → enablement)
• Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
• Ensure consistent storytelling and voice across all external channels
• Incorporate customer insights and voice-of-customer into all messaging

Demand Generation (with Agency Management)

• Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
• Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
• Collaborate on campaign strategy, landing pages, and conversion optimization
• Monitor performance and continuously optimize programs for pipeline impact

Sales & Partner Enablement

• Develop sales and partner enablement materials that drive pipeline and revenue
• Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers, Distributors (TSDs), agents, referral partners
• Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages
• Partner with Sales and Channel teams to ensure alignment and effectiveness

Go-to-Market & Cross-Functional Leadership

• Lead go-to-market planning and execution for product launches and key initiatives
• Align marketing efforts with sales, product, and leadership priorities
• Bring structure and clarity to a fast-paced, evolving environment

What we are looking for

Core Experience

• Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
• Experience owning or heavily contributing to content strategy and creation
• Familiarity with demand generation, including working with external agencies (SEO, paid, web)
• Experience supporting or selling through channel/partner ecosystems

Domain Expertise (Strongly Preferred)

• Cybersecurity and/or GRC (governance, risk, compliance) market knowledge
• Understanding of ICP, buyer journey, and enterprise/SMB security decision-making
• Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)

Competencies

• Exceptional storyteller and communicator across formats (written, visual, verbal)
• Able to operate both strategically and tactically—you can build the plan and execute it
• Highly organized and able to manage multiple workstreams (including external partners)
• Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go-to-market execution
• Self-motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast-paced environment
• Results-driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contribution
• Strong bias for action with attention to detail
• Comfortable in a small team environment with evolving priorities
• Collaborative, accountable, and driven to raise the bar for yourself and others