Senior Product Marketing Manager
Own product marketing including messaging, content strategy, and demand generation for a cybersecurity SaaS platform. Drive go-to-market initiatives, sales enablement, and partner ecosystem alignment in a fast-paced environment, leveraging cybersecurity/GRC expertise.
About the job
What you'll do
Product Marketing & Positioning
- Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
- Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
- Partner closely with Product to support launches, releases, and roadmap communication
- Develop and maintain core assets including messaging frameworks, personas, and use cases
Content Strategy & Execution
- Lead content strategy across the funnel (awareness → conversion → enablement)
- Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
- Ensure consistent storytelling and voice across all external channels
- Incorporate customer insights and voice-of-customer into all messaging
Demand Generation (with Agency Management)
- Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
- Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
- Collaborate on campaign strategy, landing pages, and conversion optimization
- Monitor performance and continuously optimize programs for pipeline impact
Sales & Partner Enablement
- Develop sales and partner enablement materials that drive pipeline and revenue
- Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers, Distributors (TSDs), agents, referral partners
- Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages
- Partner with Sales and Channel teams to ensure alignment and effectiveness
Go-to-Market & Cross-Functional Leadership
- Lead go-to-market planning and execution for product launches and key initiatives
- Align marketing efforts with sales, product, and leadership priorities
- Bring structure and clarity to a fast-paced, evolving environment
What we are looking for
Core Experience
- Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
- Experience owning or heavily contributing to content strategy and creation
- Familiarity with demand generation, including working with external agencies (SEO, paid, web)
- Experience supporting or selling through channel/partner ecosystems
Domain Expertise (Strongly Preferred)
- Cybersecurity and/or GRC (governance, risk, compliance) market knowledge
- Understanding of ICP, buyer journey, and enterprise/SMB security decision-making
- Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)
Competencies
- Exceptional storyteller and communicator across formats (written, visual, verbal)
- Able to operate both strategically and tactically—you can build the plan and execute it
- Highly organized and able to manage multiple workstreams (including external partners)
- Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go-to-market execution
- Self-motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast-paced environment
- Results-driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contribution
- Strong bias for action with attention to detail
- Comfortable in a small team environment with evolving priorities
- Collaborative, accountable, and driven to raise the bar for yourself and others
Skills
SEO, Paid Media, Content Strategy, Demand Generation, Messaging Frameworks, Sales Enablement, Go-to-Market Strategy, AI, Web Optimization, Competitive Analysis
Similar jobs
Product Marketing jobs
Imprint
New York, NYOwn full marketing strategy and growth outcomes for Imprint's largest co-branded credit card partnerships. Lead annual planning, full-funnel optimization (acquisition through retention), campaign execution across paid/owned channels, and serve as the strategic marketing lead for partner executives.
Function Health
United States
Leads product marketing strategy for launches, enterprise enablement, integrated product offerings, and member growth. Requires 5+ years of product marketing experience, strong launch and B2B/enterprise capabilities, and expertise in research-driven positioning.
Together AI
San Francisco, CA
Own ABM programs and integrated demand-generation campaigns targeting technical decision-makers at AI-native and digital-first companies. The role requires 6+ years of B2B marketing experience, deep ABM expertise, campaign-operations fluency, and strong performance measurement skills.
Creditgenie
San Francisco, CALeads brand, social, influencer, PR, employer branding, and integrated go-to-market campaigns for a consumer fintech platform. Requires 7+ years of social strategy experience, strong analytics, and the ability to build programs and influence cross-functional teams.
Doppel
San Francisco, CA
Senior product marketer owning messaging, technical positioning, competitive intelligence, launches, and field enablement for a human risk management cybersecurity solution. Requires 5+ years of product marketing experience in threat intelligence or adjacent B2B cybersecurity domains.