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WorkWhileWorkWhileSan Francisco, CA

Demand Gen Marketer

First Demand Gen Marketer responsible for generating qualified leads and scaling pipeline through multi-channel B2B campaigns. Requires 3+ years experience, HubSpot/Salesforce proficiency, AI tool fluency, and strong copywriting skills.

Salary not listed
Hybrid3+ YOEGrowth Marketing

About the role

Responsibilities

  • Generate qualified leads and rapidly scale pipeline to fuel hypergrowth
  • Plan and execute B2B demand generation campaigns across multiple channels
  • Analyze funnel metrics to understand campaign performance and optimize accordingly
  • Partner with Sales, Account Management, SDRs, and Product to ensure campaigns translate into revenue
  • Leverage AI productivity and automation tools to execute, test, and scale campaigns
  • Write high-converting, pain-driven copy and create on-brand campaign assets
  • Own end-to-end demand gen strategy and execution as an individual contributor

Requirements

  • 3+ years in B2B demand generation or similar role (startup or fast-paced environment preferred)
  • Track record of planning and executing campaigns that drive measurable growth
  • Proficiency with web analytics, HubSpot, and Salesforce for analysis and attribution
  • Experience with sales engagement tools like Nooks (preferred)
  • Proven track record using modern AI tools (Claude, Jasper, Clay, or similar) to automate tasks and scale creative output
  • Strong writing skills with ability to turn customer insights into high-converting copy
  • Comfortable with design tools (Canva, Figma) to create campaign assets
  • Ability to juggle multiple projects, meet deadlines, and take ownership without heavy supervision

Nice-to-Haves

  • Familiarity with sales engagement tools like Nooks
  • Experience in startup or fast-paced environments

Skills

HubSpotSalesforceWeb AnalyticsNooksClaudeJasperClayCanvaFigmaB2B Demand Generation
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