Owns creative strategy and production for paid/organic social on TikTok, Meta, Instagram, YouTube. Generates high-volume ads/UGC, manages creators, launches campaigns targeting healthcare workers, and iterates based on performance data.
Salary not listed
On-siteGrowth Marketing
About the role
Responsibilities
Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
Build and manage a pipeline of creators, clippers, and freelancers
Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
Launch and scale campaigns targeting nurses and caregivers for our talent agent product
Track performance obsessively and iterate fast based on what converts
Stay ahead of platform changes, trends, and formats before they're obvious
Requirements
Run paid social or organic growth and have results to show
Understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
Chronically online and can spot trends before they peak
Worked with creators or built content engines (UGC, clipping, repurposing)
Know tools like Whop, Foreplay, Motion, or similar
Move fast and can produce volume without sacrificing quality
Scrappy - can shoot, edit, write copy, and run ads yourself if needed
Have taste and strong opinions about what makes creative work
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