Creative Strategist
Owns creative strategy and production for paid/organic social on TikTok, Meta, Instagram, YouTube. Generates high-volume ads/UGC, manages creators, launches campaigns targeting healthcare workers, and iterates based on performance data.
About the job
Responsibilities
- Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
- Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
- Build and manage a pipeline of creators, clippers, and freelancers
- Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
- Launch and scale campaigns targeting nurses and caregivers for our talent agent product
- Track performance obsessively and iterate fast based on what converts
- Stay ahead of platform changes, trends, and formats before they're obvious
Requirements
- Run paid social or organic growth and have results to show
- Understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
- Chronically online and can spot trends before they peak
- Worked with creators or built content engines (UGC, clipping, repurposing)
- Know tools like Whop, Foreplay, Motion, or similar
- Move fast and can produce volume without sacrificing quality
- Scrappy - can shoot, edit, write copy, and run ads yourself if needed
- Have taste and strong opinions about what makes creative work
Skills
TikTok, Meta, Instagram, Youtube, Ugc, Paid Social, Organic Growth, Direct Response, Whop, Foreplay, Motion
Similar jobs
Growth Marketing jobs
Runway
New York, NY
Leads event strategy and execution, coordinating venues, vendors, partners, and cross-functional teams to support lead generation, partnerships, community growth, revenue, and brand visibility. Requires 5+ years of marketing experience, including 2+ years in event marketing or production.
Fal
San Francisco, CA
Generalist growth marketer responsible for executing launches, partnerships, campaigns, creator activations, events, and content for a generative media platform. Requires 3–6 years of broad marketing or related experience, strong execution and communication skills, and comfort with ambiguity.
Stripe
South San Francisco, CALeads Americas demand generation strategy for Stripe’s Money Management product, coordinating multi-channel campaigns, regional activations, budget and funnel performance with cross-functional go-to-market teams. Requires 5+ years of scaled B2B demand generation experience and strong marketing analytics and program management skills.
Clubhouse
United States
Leads community growth and product marketing for a consumer social product, developing host programs, user communications, launch messaging, and insight systems. The role requires versatile consumer marketing judgment, independent execution, and hands-on use of AI tools to build scalable automations.
EliseAI
New York, NY
Manages B2B industry, hosted, and client events from strategy through execution, coordinating vendors, budgets, marketing, and onsite teams. Requires 4+ years of event or field marketing experience, strong project management and analytical skills, and Salesforce and Excel proficiency.