Amazon Channel Program Manager

How You’ll Contribute

Own Amazon channel performance

• Own the Amazon channel end-to-end, including revenue, profitability, conversion, customer experience, marketing performance, inventory readiness, and operational health.
• Set and deliver monthly, quarterly, and annual sales targets for Amazon.
• Build the Amazon growth roadmap, identifying the key levers to scale the channel while protecting Eight Sleep’s premium brand positioning.
• Develop clear reporting on channel performance, including revenue, traffic, conversion, ad performance, profitability, inventory, customer feedback, and key operational metrics.
• Act as the internal owner and single point of accountability for Amazon results.

Lead Amazon marketing and budget allocation

• Own the Amazon marketing budget and allocate spend across the highest-impact initiatives.
• Build and manage the Amazon marketing calendar, including tentpole moments, product launches, promotional events, seasonal campaigns, and always-on growth initiatives.
• Partner with performance marketing to manage and optimize Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and other relevant paid media opportunities.
• Analyze ROAS, CAC, contribution margin, incrementality, and conversion performance to make data-driven budget decisions.
• Identify opportunities to improve product ranking, organic visibility, search performance, and conversion across the Amazon ecosystem.

Drive merchandising, content, and brand experience

• Own the customer journey on Amazon and ensure product pages, storefront, imagery, copy, reviews, FAQs, comparison charts, and A+ content reflect Eight Sleep’s premium positioning.
• Partner with brand, creative, and product marketing teams to brief and execute best-in-class Amazon content.
• Ensure messaging is accurate, compelling, and consistent with Eight Sleep’s broader brand and product positioning.
• Monitor competitive activity, pricing, merchandising strategies, customer reviews, and category trends to identify opportunities and risks.
• Continuously test and optimize content to improve conversion and customer education.

Manage Amazon operations and account relationships

• Own the day-to-day relationship with Amazon account representatives and internal stakeholders.
• Partner with operations and supply chain to ensure inventory availability, forecasting accuracy, fulfillment performance, and issue resolution.
• Monitor and resolve operational issues related to catalog setup, product listings, suppressed listings, pricing, buy box, compliance, returns, customer service escalations, and fulfillment.
• Build scalable processes to improve channel execution, communication, and accountability across teams.
• Stay ahead of Amazon platform changes, new tools, policy updates, and growth opportunities.

Collaborate cross-functionally

• Work closely with brand, lifecycle, performance media, creative, finance, operations, customer service, product marketing, and supply chain to execute Amazon initiatives with speed and precision.
• Translate Amazon channel needs into clear briefs, priorities, and timelines for internal teams.
• Ensure the Amazon channel is integrated into broader company launches, campaigns, and growth planning.
• Bring data, insights, and customer feedback from Amazon back into the organization to inform future strategy.

What You Need to Succeed

• 5+ years of experience managing Amazon or marketplace channels for a consumer brand, ideally in consumer electronics, premium hardware, health/wellness, home, fitness, or lifestyle.
• Proven track record owning sales targets and delivering measurable growth on Amazon.
• Deep understanding of Amazon Vendor Central and/or Seller Central, Amazon Ads, Amazon DSP, A+ content, storefront management, catalog operations, reviews, merchandising, and marketplace analytics.
• Strong commercial instincts with the ability to manage revenue, budget, profitability, and channel tradeoffs.
• Highly analytical and comfortable building reports, interpreting performance data, and making decisions based on numbers.
• Experience managing marketing budgets and optimizing spend across paid, organic, promotional, and merchandising levers.
• Strong project management skills and ability to drive cross-functional execution across multiple teams.
• Operationally excellent, with strong attention to detail and the ability to identify and solve issues before they become blockers.
• Strong communication skills and ability to influence internal stakeholders and external partners.
• Bias for action, high ownership, and comfort operating in a fast-moving, high-performance environment.
• Passion for building a premium consumer brand and improving people’s health through better sleep.

Nice to Have

• Experience scaling Amazon for a premium DTC brand.
• Experience with high-consideration products, hardware, connected devices, or products with complex customer education needs.
• Experience managing Amazon product launches, Prime Day, Black Friday/Cyber Monday, and other major retail moments.
• Familiarity with Amazon attribution, incrementality analysis, retail media measurement, and profitability modeling.
• Experience working with global Amazon marketplaces.