Product Marketing Manager, Checkout
As a Product Marketing Manager for Checkout, you will own the go-to-market strategy and execution to grow Checkout adoption across Stripe's priority segments. You will develop segment-specific positioning and messaging, drive go-to-market across sold and self-serve motions, and build sales enablement.
About the job
What you'll do
As a Product Marketing Manager for Checkout, you will own the go-to-market strategy and execution that grows Checkout adoption across Stripe's priority segments.
- Develop segment-specific positioning and messaging — Build the value proposition and messaging framework for Checkout across priority segments and customer types
- Drive go-to-market across sold and self-serve motions — Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition. Translate segment strategy into the campaigns, content, and programs that drive adoption.
- Build sales enablement — Create the decks, one-pagers, competitive battlecards, and objection-handling guides that equip sales teams to sell Checkout to their books of business.
- Execute self-serve GTM — Partner with Growth, Web, and Developer Experience teams to drive self-serve Checkout adoption through targeted content, developer-facing resources, in-product messaging, and conversion optimization.
- Maintain competitive intelligence — Own a current, actionable view of the checkout competitive landscape and translate that intelligence into differentiated positioning and sales tools.
- Support product launches — Partner with Product to plan and market Checkout launches, from defining the narrative and audience to creating assets and measuring post-launch outcomes.
- Partner with demand generation and campaigns — Work with the Demand Gen team to translate Checkout positioning into segment-targeted campaigns that generate pipeline and accelerate adoption.
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum requirements
- 5+ years of product marketing or growth marketing experience at a technology company
- Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
- Track record of working cross-functionally across product, sales, and growth teams to drive business outcomes
Skills
Product Marketing, Growth Marketing, Go-to-Market Strategy, Sales Enablement, Competitive Intelligence, Product Launches, Demand Generation, Campaigns
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