Growth Marketing
Growth marketer owning strategy and execution of consumer acquisition campaigns for ElevenReader app through strategic partnerships, integrated marketing, loyalty programs, OOH activations, and new distribution channels. Requires 5+ years in growth/partnerships marketing with strong creative instincts, performance analytics, and cross-functional project management.
About the job
Responsibilities
- Building and scaling strategic consumer partnerships that drive acquisitions for ElevenReader
- Developing integrated marketing campaigns spanning partnerships, paid media, email, social, OOH, PR, and product surfaces
- Expanding existing telecom & loyalty partnerships while launching new opportunities with partners
- Identifying and launching new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce
- Creating bundled value propositions that make ElevenReader a compelling consumer benefit or offer
- Managing co-marketing campaigns with strategic partners from creative development through launch and post-campaign analysis
- Writing compelling campaign messaging, design copy, landing pages, and emails/push that convert
- Partnering with Design to produce best-in-class creative assets while maintaining exceptional brand quality
- Measuring campaign performance across attribution models, incrementality, CAC, LTV, retention, and ROAS, continuously optimizing for business growth
Requirements
- 5+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing at a high-growth technology or consumer company
- Exceptional growth marketing instincts — equally comfortable developing creative campaigns and analyzing acquisition performance
- Experience launching and scaling partnership marketing programs that drive measurable user acquisition
- Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics
- Excellent copywriting skills with an eye for memorable campaigns and high-converting, differentiated messaging
- Strong creative judgment and taste. You know what great marketing looks like and can work effectively with designers and creative teams
- Outstanding project management skills with the ability to coordinate multiple cross-functional launches simultaneously
Nice-to-Haves
- Experience with lifecycle and loyalty marketing programs that improve acquisition and retention
- Experience with performance marketing and affiliates
- Curiosity about emerging distribution opportunities and the creativity to turn unconventional partnerships into scalable growth channels
- Passion for consumer products, AI, and building globally loved brands
Skills
Growth Marketing, Partnerships, Consumer Marketing, Integrated Marketing, Performance Marketing, Attribution, Roas, Incrementality, Copywriting, Project Management
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