Growth Marketing

Responsibilities

• Building and scaling strategic consumer partnerships that drive acquisitions for ElevenReader
• Developing integrated marketing campaigns spanning partnerships, paid media, email, social, OOH, PR, and product surfaces
• Expanding existing telecom & loyalty partnerships while launching new opportunities with partners
• Identifying and launching new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce
• Creating bundled value propositions that make ElevenReader a compelling consumer benefit or offer
• Managing co-marketing campaigns with strategic partners from creative development through launch and post-campaign analysis
• Writing compelling campaign messaging, design copy, landing pages, and emails/push that convert
• Partnering with Design to produce best-in-class creative assets while maintaining exceptional brand quality
• Measuring campaign performance across attribution models, incrementality, CAC, LTV, retention, and ROAS, continuously optimizing for business growth

Requirements

• 5+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing at a high-growth technology or consumer company
• Exceptional growth marketing instincts — equally comfortable developing creative campaigns and analyzing acquisition performance
• Experience launching and scaling partnership marketing programs that drive measurable user acquisition
• Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics
• Excellent copywriting skills with an eye for memorable campaigns and high-converting, differentiated messaging
• Strong creative judgment and taste. You know what great marketing looks like and can work effectively with designers and creative teams
• Outstanding project management skills with the ability to coordinate multiple cross-functional launches simultaneously

Nice-to-Haves

• Experience with lifecycle and loyalty marketing programs that improve acquisition and retention
• Experience with performance marketing and affiliates
• Curiosity about emerging distribution opportunities and the creativity to turn unconventional partnerships into scalable growth channels
• Passion for consumer products, AI, and building globally loved brands