Product Marketing Manager, Bridge/Stablecoins
Leads product marketing strategy and go-to-market execution for Bridge’s stablecoin issuance, payment orchestration, and foreign exchange products. The role requires 5+ years of relevant experience, strong analytical and communication skills, and familiarity with API-based products; fintech and crypto experience is a plus.
About the job
Responsibilities
- Own the end-to-end product marketing strategy for Open Issuance, Orchestration, and FX, including messaging, positioning, ICP definition, sales enablement, and demand-generation campaigns.
- Drive go-to-market for product expansions, including new currencies, corridors, and pricing improvements.
- Build and maintain competitive positioning and articulate Bridge’s differentiation to developer and customer segments.
- Lead marketing for product releases and launches, coordinating with product, communications, content, and demand generation.
- Create and maintain sales and marketing assets, including case studies, solution pages, pitch decks, one-pagers, enablement materials, and trainings.
- Liaise between Bridge and Stripe product marketing teams.
- Support broader Bridge marketing needs as required.
Requirements
- 5+ years of relevant experience, including B2B product marketing, marketing, product management, or management consulting.
- Experience with API-based products.
- Ability to thrive in a fast-paced, dynamic environment and work with limited guidance.
- Excellent writing and communication skills, with the ability to simplify complex topics for diverse audiences.
- Strong analytical skills and a data-driven approach to decision-making.
- Strong cross-functional relationship-building skills.
Nice-to-haves
- Fintech and cryptocurrency experience.
- Experience marketing complex infrastructure concepts such as stablecoin issuance, cross-border foreign exchange, and payment orchestration.
Compensation and Benefits
- No compensation or benefits information provided.
Skills
B2B Product Marketing, Product Management, Management Consulting, Api Products, Fintech, Cryptocurrency, Stablecoins, Foreign Exchange, Payment Orchestration, Go-to-Market Strategy, Sales Enablement, Demand Generation, Competitive Positioning, Data Analysis, Cross-Functional Collaboration
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