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SecureframeSecureframeNew York, NY

Growth Marketing Manager

Drive website optimizations, ABM strategy, lead handoffs, and GTM initiatives to acquire prospects and improve conversion rates. Requires 3+ years of growth marketing experience at B2B startups and strong web testing skills.

120k – 200k
On-site3+ YOEGrowth Marketing

About the role

What you'll do

  • Drive all website optimizations through well thought out web experiments that increase our CVR including changes to copy, flow, form management, and site load times
  • Lead our ABM strategy to acquire larger business through company targeting, custom messaging and sales enablement
  • Improve our speed to lead for qualification handoffs across digital marketing, lifecycle marketing, SDRs and AE through data analysis and proposed optimizations
  • Lead the creation of new web pages and microsites ensuring a high CVR through constant testing
  • Develop our referral program to deliver the most value to our customers as well as our sales team
  • Take new products to market in a variety of different GTM approaches

Who we're looking for

  • 3+ years of relevant growth marketing experience at a fast-growing B2B startup
  • Web optimization experience using multiple sources of data to build a testing strategy
  • A proven track record working with engineers to prioritize and execute tests at a high pace
  • An understanding of the marketing tech landscape and experience with each product category
  • Experience working with a high volume of paid landing pages and custom tracking codes
  • Experience with Marketing Automation (we use Hubspot) and Salesforce

Compensation & Benefits

  • Medical, dental, and vision benefits for you and your dependent(s)
  • Flexible PTO
  • 401(k)
  • Paid family leave
  • Ground floor opportunity as an early member of the team

Skills

A/B TestingLanding Page OptimizationHubSpotSalesforceABMConversion Rate OptimizationMarketing AutomationData AnalysisGo-to-Market StrategyReferral Programs

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