Global Marketing Programs Manager
Manages scalable global marketing programs that translate product launches and campaign themes into regional field execution. The role requires five years of B2B demand generation, campaign operations, or global program management experience and strong cross-functional collaboration.
About the job
Responsibilities
- Translate global messaging pillars and product launches into integrated program playbooks for regional Field Marketing teams.
- Design, launch, and manage scalable global demand-generation initiatives, including Meeting Makers, direct mailers, virtual research summits, and persona-aligned webinar series.
- Build and maintain turnkey “Event-in-a-Box” frameworks and playbooks for consistent regional execution.
- Support customer expansion campaigns that educate the install base and drive adoption and upsell.
- Standardize program reporting and post-campaign assessments.
- Equip Field Marketing and Sales/BDR teams with actionable insights, lead-enablement assets, and clear SLAs to maximize pipeline conversion.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5 years of B2B demand generation, campaign operations, or global program management experience.
- Deep understanding of multi-channel execution across webinars, digital events, direct mailers, and content syndication campaigns.
- Experience mapping campaign themes to Product Marketing launch calendars and aligning execution with sales pipeline goals.
- Exceptional collaboration skills across global field teams, Product Marketing, digital, and revenue organizations in a matrixed environment.
Nice-to-haves
- Experience in cybersecurity, SaaS, or a high-growth technology sector.
- Experience using campaign performance dashboards to track pipeline influence and ROI.
- Ability to prioritize, solve problems independently, and execute quickly in a fast-paced environment.
Compensation & Benefits
- Base salary plus bonus, equity, and benefits.
- US base salary range: $120,000–$165,000 USD.
- Individual pay varies by work location and factors including skills, experience, and education or training.
Skills
B2B Demand Generation, Campaign Operations, Global Program Management, Webinars, Digital Events, Direct Mail, Content Syndication, Product Marketing, Sales Pipeline, Campaign Performance Dashboards, ROI Analysis, Field Marketing
Similar jobs
Growth Marketing jobs
EliseAI
New York, NY
Manages B2B industry, hosted, and client events from strategy through execution, coordinating vendors, budgets, marketing, and onsite teams. Requires 4+ years of event or field marketing experience, strong project management and analytical skills, and Salesforce and Excel proficiency.
Permitflow
New York, NY
Own PermitFlow’s B2B events and field marketing portfolio, managing logistics, budgets, vendors, experimentation, and executive visibility. The role connects events to pipeline and revenue while building scalable processes in partnership with sales, customer success, and marketing teams.
Build
New York, NY
Own Build’s growth engine by creating outbound and inbound systems, running experiments, developing distribution channels, and establishing analytics that accelerate discovery, pipeline, and revenue. The role requires strong judgment, commercial aggression, ownership, and a bias toward measurable outcomes.
Garner Health
New York, NY
The Growth Marketing Manager will develop and optimize cross-channel campaigns that drive member sign-ups, engagement, and client retention. The role requires 4+ years of B2C marketing experience, hands-on marketing automation expertise, analytical skills, and comfort building scalable processes in a fast-growing environment.
Wiz
United States
Manages and optimizes third-party digital media programs—including paid email, virtual events, content syndication, and display—to generate measurable pipeline growth. Requires five years of digital, growth, or demand generation experience, strong vendor management, and proficiency with enterprise marketing platforms.