Growth Marketing Manager, Digital Media
Manages and optimizes third-party digital media programs—including paid email, virtual events, content syndication, and display—to generate measurable pipeline growth. Requires five years of digital, growth, or demand generation experience, strong vendor management, and proficiency with enterprise marketing platforms.
About the job
Responsibilities
- Partner with channel experts to plan and execute strategy and drive investment across high-yield digital media channels, including Paid Email/Newsletters, third-party Virtual Events/Webinars, Content Syndication, and Publisher Display.
- Act as the day-to-day point of contact for over 30 industry vendors and publishers, managing programs from planning to execution and ensuring timely delivery of creative assets, tracking links, and lead uploads.
- Own and support digital marketing budget allocation for new testing initiatives across untapped vendor inventory, tracking performance to identify scalable pipeline sources.
- Conduct ongoing vendor research to identify and evaluate new audiences and opportunities, proactively adapting strategy to trends including AI-specific vendors and programs.
- Analyze lead conversion, pipeline-to-spend ratios, and ROI to maximize top-converting lead sources and meet efficiency targets.
- Collaborate with internal marketing, content, and design teams to ensure creative alignment and seamless campaign execution.
- Own program management, including budgeting, procurement, execution, and reporting.
- Provide marketing leadership with campaign performance, digital roadmap, and pipeline generation updates.
Requirements
- 5 years of experience in a Digital Marketing, Growth Marketing, or Demand Generation role.
- Experience managing paid email sponsorships, third-party virtual events/webinars, and content syndication programs.
- Experience with vendor management and negotiation, including managing multiple campaigns and more than 30 vendor relationships simultaneously.
- Experience with enterprise applications and technology stacks, specifically Salesforce, Marketo, Looker, Tableau, or Demandbase.
Nice-to-Haves
- Experience with the cybersecurity and AI vendor landscape, including security buyer personas, the market, and technical products.
- Experience collaborating cross-functionally with Field Marketing, Product Marketing, Legal, Finance, Brand, Creative, Campaigns, and Marketing Operations teams.
- Experience in a fast-paced, high-growth startup environment.
- Strong data-driven and detail-oriented mindset focused on maximizing Return on Ad Spend (ROAS) and tracking pipeline metrics.
- Demonstrated interest or experience in experimentation and innovation to drive incremental performance.
Compensation and Benefits
- Full-time compensation includes base salary, bonus, equity, and benefits.
- US base salary range: $120,000–$165,000 USD.
- Benefits are provided in addition to base salary.
Skills
Paid Email Marketing, Virtual Events, Content Syndication, Display Advertising, Influencer Marketing, Vendor Management, Campaign Management, Salesforce, Marketo, Looker, Tableau, Demandbase, Roas Analysis, Pipeline Analytics, Budget Management
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