Field & Events Marketing Manager

Responsibilities

• Own Lumafield’s calendar of trade shows, conferences, field programs, and company-hosted events.
• Lead major trade shows end to end, including sponsorship selection, contracts, budgets, booth design, demonstrations, vendors, shipping, registration, staffing, travel, run-of-show planning, lead capture, and onsite execution.
• Develop creative event concepts and experiences that clearly communicate Lumafield’s technology.
• Build an events program spanning executive roundtables, customer events, dinners, open houses, partner programs, media experiences, technical workshops, and other formats.
• Treat events as integrated marketing campaigns, partnering with Demand Generation, Product Marketing, Content, and Social Media on promotion, programming, messaging, content capture, and follow-up.
• Identify and develop speaking opportunities for executives, technical experts, customers, and partners.
• Create thought-leadership and public-relations opportunities, including media briefings, product announcements, customer stories, executive conversations, and original programming.
• Partner with Sales and Marketing Operations to establish event goals, coordinate outreach, manage lead handoff, and measure pipeline and revenue influence.
• Build relationships with event organizers, venues, agencies, fabricators, production partners, speakers, customers, and external collaborators.
• Manage budgets, negotiate contracts, reconcile expenses, and recommend investment changes.
• Develop repeatable processes, planning templates, timelines, and playbooks.
• Measure event performance using attendance, meetings, leads, pipeline, content performance, media results, and qualitative feedback.
• Travel to events and take hands-on responsibility for onsite execution; occasional evening and weekend work is required.

Requirements

• 3+ years of experience managing marketing events, field marketing programs, experiential marketing, conferences, or a closely related function.
• Experience personally managing complex trade shows or conferences from planning through onsite execution and post-event follow-up.
• Exceptional organizational skills, including managing budgets, deadlines, vendors, shipments, speakers, stakeholders, and last-minute changes.
• Ability to develop event concepts while managing detailed operational execution.
• Understanding of how events contribute to brand, pipeline, customer relationships, content, public relations, and thought leadership.
• Clear written and verbal communication skills.
• Strong collaboration skills across Marketing, Sales, Product, Engineering, Customer Success, Finance, and company leadership.
• Resourcefulness and sound judgment in fast-changing environments.
• Willingness to travel approximately 25–30% and work occasional evenings and weekends.
• Ability to work in person at Lumafield’s San Francisco headquarters.

Nice-to-haves

• Experience marketing technical B2B products, particularly in manufacturing, hardware, industrial technology, robotics, aerospace, automotive, medical devices, or enterprise software.
• Experience creating executive roundtables, customer summits, product launches, technical workshops, media events, or open houses.
• Experience working with Communications or PR teams on speaking programs, media opportunities, executive programming, or thought-leadership content.
• Experience producing events involving complex physical products, technical demonstrations, machinery, freight, and installation.
• Familiarity with CRM, marketing automation, event registration, lead capture, and project management systems.
• A network of event-production, fabrication, venue, or experiential-agency partners.
• Experience working directly with executives, customers, journalists, or other high-profile participants.