Creative Strategist

What You'll Do

Own creative intelligence

• Own creative analysis, reporting, and competitive intelligence to understand what's working and where we should test next.
• Build internal dashboards and creative analysis systems (using AI coding tools such as Claude Code, Cursor, or similar), or evaluate best-in-class SaaS solutions.
• Organize and quantify our creative coverage across different formats, angles, ICPs, and use cases to identify creative gaps and whitespace opportunities.
• Analyze our own ads and competitor creatives using tools such as Foreplay and other creative intelligence platforms to uncover winning patterns.
• Continuously benchmark competitors across creative volume, formats, messaging, hooks, and production quality.

Use creative to unlock growth

• Partner closely with the Head of Growth to identify new ICP hypotheses, messaging opportunities, and use cases worth testing through paid creative.
• Develop creative hypotheses designed to unlock growth in both emerging and mature acquisition channels.
• Help determine which creative ideas deserve investment based on current business priorities and performance opportunities.

Own the creative production pipeline

• Manage our end-to-end paid creative pipeline across multiple creative sources, including UGC creators, influencer content, static concepts, in-house production, and externally produced video creatives.
• Own creative production from brief to launch, writing briefs, sourcing UGC creators, collaborating with designers and editors, requesting revisions, and ensuring quality before launch.
• Prioritize creative production based on business needs while keeping multiple workstreams moving simultaneously.

Partner with our outsourced media buyers

• Work closely with our external media buying partners to maintain a steady pipeline of high-quality creative tests.
• Develop a strong understanding of our ad account structure and testing roadmap to ensure creative and media buying remain tightly aligned.

Drive company-wide creative insights

• Translate creative learnings into actionable insights that influence product positioning, messaging, and broader marketing strategy.
• Share creative trends, competitive intelligence, and testing insights with teams across the company.

Who We're Looking For

• Highly organized with strong organization skills that complement creativity.
• Good multitasker who can context switch between products like OpusClip and Agent Opus.
• Strong management skills over freelancers and contractors; able to draft clear instructions, address confusion early, and keep tight timelines.
• Live and breathe ad creative strategy and social media; constantly inspired by creatives and on the cutting edge of social media and video formats.
• Hyper aware of the AI landscape (frontier labs, major application layer companies) and AI creative tool landscape; understand selling points, objections, and competitive landscape.
• Creative expertise with enough knowledge of raw media buying to be dangerous: understand post-Andromeda world, role of creative strategy vs media buying, modern creative testing methodologies, ad platform basics (ad account structure, conversion goals, bidding strategies), and differences between top of funnel vs bottom of funnel creatives.

Bonus If You Have

• Create social media content for fun.
• Solid 101-level understanding of complementary marketing strategies like influencer/creator marketing, UGC, YouTube, etc.
• Current user of AI creative tools (OpusClip/Agent Opus, Higgsfield, Flora, Openart, Elevenlabs, etc).

This Role Probably Isn't Right For You If…

• Your experience is primarily focused on media buying or holistic performance marketing rather than creative strategy.
• You aren't actively following changes in social media, creative trends, or the AI ecosystem.
• You prefer highly structured environments over fast-moving startups where priorities evolve quickly.
• You're uncomfortable taking ownership of ambiguous problems and building new systems from scratch.