Events Manager
The Events Manager plans, coordinates, and executes internal and external events including conferences and trade shows to drive brand awareness, lead generation, and customer engagement for a healthcare AI company. Requires 5-7 years marketing/events experience, strong project management, analytical skills for measuring ROI, and the ability to travel.
About the job
What You’ll Do
- Coordinate with the events teams to create an annual event calendar that aligns with the company’s marketing objectives and product launches.
- Define and communicate clear goals, objectives, and KPIs for each event (e.g., brand awareness, lead generation, customer engagement). Follow up to measure if KPIs were accomplished, understand shortfalls, and identify improvements.
- Conceptualize the theme, messaging, and design of both internal and external events (conferences, trade shows, etc.) in collaboration with marketing leadership.
- Collaborate with creative and content teams to develop event branding, messaging, and materials.
- Manage event budgets, ensuring all aspects of the event (venue, staffing, technology, catering) are within allocated resources; communicate closely with marketing leadership.
- Identify cost-effective solutions without compromising the quality of the event.
- Coordinate with vendors, suppliers, and internal stakeholders (e.g., partnerships, product, marketing) for event setup and logistics.
- Handle contract negotiations with venues, service providers, and contractors.
- Oversee, and in many cases actually perform, the logistics and execution of events, including booking venues, managing schedules, and meeting technical requirements.
- Ensure smooth onsite or virtual event experiences for attendees, staff, and speakers.
- Develop promotional plans to drive attendance through email marketing, social media, and partnerships.
- Ensure high engagement before, during, and after the event through marketing campaigns and interaction with attendees.
- Identify, secure, and coordinate with speakers for keynotes, panels, and sessions.
- Lead post-event follow-up efforts, including lead nurturing, feedback collection, and analyzing event ROI.
- Share event performance reports with leadership and stakeholders.
- Gather attendee feedback to refine and improve future event experiences.
- Stay updated on industry trends and innovative event technologies to continually enhance the company’s event strategy.
What We’re Looking For
- 5 - 7 years of experience in marketing, preferably in healthcare, tech, or high-growth stage companies.
- Proven experience planning and executing successful events, trade shows, and conferences.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
- Analytical mindset with the ability to measure and report on the success of marketing initiatives.
- Travel is required and may vary during trade show season and for our annual user conference, Noteworthy.
Nice-to-haves
- Bachelor's degree in Marketing, Business, or a related field.
Skills
Event Planning, Event Execution, Budget Management, Vendor Management, Contract Negotiation, Kpi Measurement, ROI Analysis, Project Management, Stakeholder Coordination, Marketing Campaigns, Lead Nurturing, Healthcare Marketing
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