Growth Marketing Manager

Responsibilities

• Develop and execute custom, cross-channel client marketing campaigns—including email, SMS, direct mail, and employer-sent communications—to drive client retention and member engagement.
• Use Iterable to build, test, and optimize email and SMS campaigns for delivery and engagement.
• Manage the marketing asset library, updating Figma, Google Slides, and Google Docs templates for product launches and client customizations.
• Collaborate with designers to develop new marketing collateral.
• Analyze campaign performance metrics and customer data to generate optimization insights and recommendations.
• Own operational processes, including coordination with print and swag vendors.
• Partner with Customer Success, Product, Data, and Reporting teams on product launches, custom client marketing initiatives, and marketing performance optimization.
• Build scalable processes, automate workflows, and develop AI tools for engagement marketing and operational efficiency.

Requirements

• Bachelor’s degree in marketing, business, or a related field preferred.
• 4+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, marketing operations, growth marketing, or a similar role.
• Hands-on experience with cross-channel marketing platforms, preferably Iterable.
• Experience building email segments and campaigns.
• Familiarity with HTML/CSS for basic email template customization.
• Basic design experience with marketing collateral, such as Google Slides and Figma.
• Analytical problem-solving skills and the ability to manage multiple complex initiatives.
• Willingness to experiment with growth tactics and channels.
• Ability to work independently in a fast-paced startup environment.

Compensation and Benefits

• Target salary range: $120,000–$140,000.
• Equity incentive eligibility.
• Flexible paid time off.
• Medical, dental, and vision plan options.
• 401(k) with company match.
• Flexible spending accounts.
• Teladoc Health benefits.