Mid-Market Marketing Manager
The Mid-Market Marketing Manager plans and optimizes ABM and full-funnel demand-generation campaigns, partners with sales and marketing teams, and uses performance data to drive pipeline. The role requires 5+ years of B2B demand generation, campaign management, or growth marketing experience.
About the job
Responsibilities
Plan, Execute, and Optimize ABM and Integrated Full-Funnel Campaigns
- Plan, execute, and optimize programmatic ABM and full-funnel demand generation campaigns for the mid-market segment.
- Partner with segment leads to ensure large-scale campaigns accurately capture ICPs and personas.
- Partner with Content Marketing, Customer Marketing, and Product Marketing to map content to the buyer journey, identify gaps, and develop supporting content and sales collateral.
- Maintain target account lists and apply buyer-funnel stages, definitions, and conversion benchmarks to targeting and messaging decisions.
- Partner with Marketing Operations on targeting, list hygiene, campaign setup, and issue resolution.
- Apply messaging frameworks to campaigns and adapt messaging for segment-specific needs.
- Independently develop campaign and creative briefs, including copy direction, messaging hierarchy, and design inputs.
Campaign and ABM Execution
- Partner with channel owners to launch and monitor campaigns across 6sense Display, LinkedIn, additional display channels, content syndication, email, web, events and field marketing, and associations.
- Own execution for select channels, including webinars and calendared sales plays, and partner on direct mail by managing setup, targeting, launch, and performance tracking.
- Align channel execution with campaign messaging and buyer-journey stages, making adjustments based on performance data and segment feedback.
- Evaluate channel performance and make strategic decisions about reallocating spend or effort.
- Build testing and iteration cycles into campaigns to improve demand-generation learnings.
- Leverage AI tools and agentic workflows for campaign personalization, sales-play development, and insight generation.
Sales Partnership and Enablement
- Partner with SDRs, AEs, and sales leadership to align campaigns with outbound and inbound motions, sales priorities, and pipeline goals.
- Provide targeting direction, messaging, sales plays, and enablement materials.
- Communicate campaign performance, upcoming programs, and recommended actions to sales partners.
- Incorporate sales feedback into campaign planning.
- Contribute to weekly sales communications and prepare materials for sales meetings and planning sessions.
- Attend select sales meetings to maintain alignment and advocate for marketing programs.
Reporting and Optimization
- Monitor campaign performance and pipeline contribution, identifying trends, risks, and optimization opportunities.
- Partner with Marketing Analytics on dashboards and reporting cadences.
- Partner with Marketing Operations and Sales Operations on Outreach dashboards and Salesforce sales command centers.
- Analyze performance data and recommend reallocations or adjustments.
- Contribute actionable insights to weekly mid-market metrics updates.
- Support ad hoc reporting for WBRs, MBRs, and QBRs.
Requirements
- 5+ years of experience in B2B demand generation, campaign management, or growth marketing, excluding internships.
- Proven experience executing multi-channel demand-generation campaigns that drive measurable pipeline contribution.
- Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
- Experience partnering with SDRs, AEs, and sales teams.
- Working knowledge of marketing automation platforms and CRM systems.
- Ability to analyze campaign performance data in Excel or Google Sheets and Tableau.
- Strong project management skills with Asana or equivalent tools.
- Excellent written and verbal communication skills.
- Ability to create campaign briefs and sales enablement materials.
Technical Skills
- Salesforce (required)
- Asana
- Sendoso or equivalent
- Outreach
- Glean (preferred)
- Clay (preferred)
- Marketo
- 6sense
- Tableau
- Excel
- Google Sheets
- AI tools
Compensation and Benefits
- The posting does not provide salary or benefits details.
Skills
Salesforce, Asana, Sendoso, Outreach, Glean, Clay, Marketo, 6Sense, LinkedIn, Tableau, Excel, Google Sheets, ABM, AI Tools, Marketing Automation
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