Integrated Campaigns Manager
Lead global integrated campaign strategy and execution for Stripe's stablecoin, crypto, and Bridge products. Own cross-functional workstreams, drive acquisition/pipeline growth, analyze performance, and partner with regional, sales, and product teams. Requires 8+ years B2B marketing experience and deep fintech/crypto knowledge.
About the job
What you’ll do
- Quarterback integrated campaign strategies, plans, and playbooks for Stripe’s stablecoin and crypto products (including Bridge).
- Champion needs of core audiences with deep market and audience insight and direct business accountability.
- Lead large, global, cross-functional workstream to build campaign strategies and content; partner with regional teams for local strategies and activations across integrated channels.
- Capture performance, analyze results, and share learnings to drive continuous improvement.
- Accountable for acquisition, engagement, and pipeline growth.
Responsibilities
- Own overall campaign strategy and plan for stablecoin and crypto products (including Bridge); drive global, cross-functional workstream for activation and impact.
- Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams to define and implement campaigns.
- Work with regional marketing to ensure local relevance and advise on campaign delivery.
- Deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, in partnership with functional and regional teams.
- Partner with product marketing and content/editorial teams to develop compelling campaign materials and content (whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.).
- Use and/or recommend leading tools to improve or accelerate campaigns function.
- Act as expert for owned audience/solution, championing market trends, competitive context, and customer insights to shape industry campaign strategies.
- Track, analyze, and report on campaign performance metrics (lead generation, pipeline, target account penetration); share learnings to improve efficacy.
Minimum requirements
- 8+ years of enterprise B2B marketing experience including mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope.
- Exceptional knowledge of fintech industry landscape, trends, and technology.
- Proven expertise partnering with regional marketing and sales teams to build, grow, and develop pipeline.
- Analytical acumen to build, interpret, and adjust measurement tools and data.
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders.
- Ability to work through ambiguity, evaluate and recommend solutions, drive clarity across complex, global stakeholder groups.
- Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions.
Preferred qualifications
- Experience at a highly dynamic, fast-growing growth tech company.
- Experience in payments, financial technology, or adjacent industries or marketing fintech and/or crypto solutions.
- Integrated campaigns experience focused on select audiences: crypto, enterprise, financial services, fintech companies.
- Product campaigns experience focused on payments, crypto, financial services, and/or embedded finance.
Skills
B2B Marketing, Integrated Campaigns, Content Marketing, Field Marketing, Account-Based Marketing, Fintech, Crypto, Pipeline Development, Campaign Analytics, Stakeholder Management, Product Marketing
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