Social and Content Lead
Lead social media strategy and content production for a blockchain payments company. Own end-to-end execution across X, LinkedIn, YouTube to drive brand awareness, developer community engagement, and measurable growth.
About the job
What You'll Do
Social Media Strategy
- Define and execute the social media roadmap (X, LinkedIn, YouTube, etc.) to build brand awareness amongst enterprise customers and community engagement with developers.
Content Production & Clip Distribution
- Oversee the creation and distribution of high-quality content (social clips, blog posts, event recaps) across X, LinkedIn, YouTube, and other channels.
Event Content Management
- Manage event content workflows, including pre-event teasers, live social coverage, and post-event asset distribution.
Community & Audience Engagement
- Drive community conversations and manage brand presence across digital channels to increase reach.
Performance Analytics
- Track social and content metrics to refine strategy and report on engagement and growth.
Cross-functional Collaboration
- Partner with PMM, Events, Comms, and GTM teams to align content delivery with go-to-market initiatives.
Experience and Skills
- 5+ years of experience in social media management, brand marketing, or content strategy, within the consumer tech, enterprise, or developer ecosystem
- Proven track record of growing social media channels and driving measurable audience engagement
- Expertise in social media analytics tools and a data-driven approach to content optimization
- Strong content creation skills, including copywriting and a sharp eye for visual/video production (clips, reels, etc.)
- Experience in community management and real-time audience engagement
- Deep understanding of social platform algorithms and emerging digital trends
- Ability to collaborate cross-functionally with Product, GTM, and Event teams
Skills
Social Media Strategy, Content Creation, Community Management, Social Media Analytics, Copywriting, Video Production, Brand Marketing, Cross-Functional Collaboration
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