Leads product launches, develops positioning and messaging, conducts market research, and creates sales enablement materials to drive adoption and revenue. Requires 6+ years in product marketing with strong GTM and cross-functional skills.
Salary not listed
On-site6+ YOEProduct Marketing
About the role
Responsibilities
Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
Collaborate closely with product management to influence strategy based on market feedback and customer needs.
Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement.
Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.
Requirements
6+ years of experience in product marketing
Strong understanding of GTM strategy, product positioning, and messaging development
Excellent storytelling, writing, and communication skills
Proven ability to collaborate cross-functionally and influence without direct authority
Comfort with data-driven decision-making and performance measurement
Startup and/or direct to consumer experience
Benefits
100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision
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