Senior Product Marketing Manager
Leads product launches, develops positioning and messaging, conducts market research, and creates sales enablement materials to drive adoption and revenue. Requires 6+ years in product marketing with strong GTM and cross-functional skills.
About the job
Responsibilities
- Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
- Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
- Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
- Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
- Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
- Collaborate closely with product management to influence strategy based on market feedback and customer needs.
- Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement.
- Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.
Requirements
- 6+ years of experience in product marketing
- Strong understanding of GTM strategy, product positioning, and messaging development
- Excellent storytelling, writing, and communication skills
- Proven ability to collaborate cross-functionally and influence without direct authority
- Comfort with data-driven decision-making and performance measurement
- Startup and/or direct to consumer experience
Benefits
- 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision
- 401(k) retirement savings program
- Paid Time Off plus most federal holidays
- Comprehensive parental leave
- Select meals covered throughout the week
- Monthly fitness stipend
- Equity & career growth opportunities
- Annual compensation reviews
- Boomerang Program for entrepreneurial breaks
Skills
Go-to-Market Strategy, Product Positioning, Messaging Development, Sales Enablement, Competitive Analysis, Customer Interviews, Market Analysis, Data Analysis, Storytelling, Cross-Functional Collaboration
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