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Range FinanceRange FinanceMcLean, VA

Senior Product Marketing Manager

Leads product launches, develops positioning and messaging, conducts market research, and creates sales enablement materials to drive adoption and revenue. Requires 6+ years in product marketing with strong GTM and cross-functional skills.

Salary not listed
On-site6+ YOEProduct Marketing

About the role

Responsibilities

  • Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
  • Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
  • Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
  • Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
  • Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
  • Collaborate closely with product management to influence strategy based on market feedback and customer needs.
  • Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement.
  • Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.

Requirements

  • 6+ years of experience in product marketing
  • Strong understanding of GTM strategy, product positioning, and messaging development
  • Excellent storytelling, writing, and communication skills
  • Proven ability to collaborate cross-functionally and influence without direct authority
  • Comfort with data-driven decision-making and performance measurement
  • Startup and/or direct to consumer experience

Benefits

  • 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision
  • 401(k) retirement savings program
  • Paid Time Off plus most federal holidays
  • Comprehensive parental leave
  • Select meals covered throughout the week
  • Monthly fitness stipend
  • Equity & career growth opportunities
  • Annual compensation reviews
  • Boomerang Program for entrepreneurial breaks

Skills

Go-to-Market StrategyProduct PositioningMessaging DevelopmentSales EnablementCompetitive AnalysisCustomer InterviewsMarket AnalysisData AnalysisStorytellingCross-Functional Collaboration
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