Marketing Manager II, Media Excellence
Owns the operating system for Instacart’s media organization, including planning frameworks, workflow tooling, reporting, automation, and cross-functional operating rhythms. Requires 7+ years in marketing or media operations, program management, or business operations, plus strong systems thinking and communication skills.
About the job
Responsibilities
- Redesign and drive adoption of media planning frameworks, templates, and cadences for annual and quarterly planning.
- Build and maintain a scalable media operating system covering budget pacing, performance reporting, campaign enablement, and process automation.
- Simplify intake, automation, and workflow tooling, including well-scoped AI and automation solutions that eliminate manual double-entry.
- Establish transparent cross-functional operating rhythms, business reviews, integrated campaign program management, workback schedules, stakeholder communication, and follow-through.
- Lead change management for new systems and processes through documentation, training, and communication plans.
Requirements
- 7–10 or more years of experience in Marketing or Media Operations, Program Management, Business Operations, or a closely related field in complex, cross-functional organizations.
- Senior individual contributor experience with decision authority and ownership of cross-functional operating systems.
- Fluency in program management, including workback schedules, risk management, project velocity, and project management tooling for non-technical teams.
- Ability to simplify fragmented processes, build standardized templates, and drive adoption across multiple teams.
- Strong understanding of how media teams plan, intake, prioritize, and execute work at scale, including familiarity with media technology stacks.
- Excellent written communication and structured thinking.
- Comfort working with performance metrics and basic financial concepts, pressure-testing assumptions, and identifying gaps.
Nice-to-haves
- Experience using automation and AI tools to streamline workflows, including meeting preparation, intake triage, and template population.
- Experience in retail, consumer technology, or marketplace businesses.
Compensation and Benefits
- ATS-listed salary range: $119,000–$150,000 USD.
- Base pay varies by permanent work location; listed US ranges include $142,000–$150,000 for CA, NY, CT, and NJ; $136,000–$143,500 for WA; $131,000–$138,000 for OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, and HI; and $119,000–$125,500 for all other states.
- Eligible for a new hire equity grant and annual refresh grants.
- Benefits are provided according to the employee's work location.
Skills
Media Operations, Program Management, Business Operations, Marketing Operations, Project Management, Risk Management, Workflow Automation, Artificial Intelligence, Performance Reporting, Budget Pacing, Change Management, Media Technology, Financial Analysis
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