Founding Growth Lead
Founding Growth Lead partners with founder to amplify brand messaging, build direct (social, SEO, product-led) and partner channels, and establish international GTM operations to scale to $100M+ ARR at early-stage AI compliance startup. Requires early-stage experience and vocal social presence.
About the job
Responsibilities
Direct Channels
- Fuel and build out social channels: Drive content strategy, streamline branding/messaging across socials and review platforms.
- SEO: Build upon strong SEO growth with advisor.
- Product-led: Work with engineering to build growth loops into product (30% inbound from referrals).
- Execute ideas around OOH/influencer advertising.
Partner Channels
- Double down on partners (accounting/tax firms, fintech providers) in US and internationally (35% inbound leads).
International GTM
- Build growth channels in international regions; may set up there temporarily.
Requirements
- Proven experience building growth channels in B2C or B2B software platform.
- Early-stage startup experience (building processes from scratch).
- Presence on social media and ability to drive engagement (vocal).
Nice-to-Haves
- Network in CFO/finance/accounting community.
Skills
SEO, Content Strategy, Social Media, Growth Loops, Product-Led Growth, Partner Channels, Go-to-Market Strategy, Influencer Marketing, Ooh Advertising, International Expansion
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