Founding Growth Lead partners with founder to amplify brand messaging, build direct (social, SEO, product-led) and partner channels, and establish international GTM operations to scale to $100M+ ARR at early-stage AI compliance startup. Requires early-stage experience and vocal social presence.
220k – 260k
On-siteGrowth Marketing
About the role
Responsibilities
Direct Channels
Fuel and build out social channels: Drive content strategy, streamline branding/messaging across socials and review platforms.
SEO: Build upon strong SEO growth with advisor.
Product-led: Work with engineering to build growth loops into product (30% inbound from referrals).
Execute ideas around OOH/influencer advertising.
Partner Channels
Double down on partners (accounting/tax firms, fintech providers) in US and internationally (35% inbound leads).
International GTM
Build growth channels in international regions; may set up there temporarily.
Requirements
Proven experience building growth channels in B2C or B2B software platform.
Early-stage startup experience (building processes from scratch).
Presence on social media and ability to drive engagement (vocal).
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