Director, Americas Field Marketing at Databricks
Lead the transformation of Americas Field Marketing at Databricks from event-centric to pipeline-obsessed. Own pipeline generation strategy, data-driven optimization, full-funnel demand gen, and a high-performing team to drive measurable revenue impact across key verticals and regions.
About the job
Pipeline Ownership
- Deliver measurable pipeline targets with full accountability for lead-to-revenue conversion across regulated industries
- Help build Americas field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics
- Transform team from event-focused to full-funnel demand generation, creating integrated campaigns that drive pipeline at every stage
- Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won
- Use pipeline attribution and reporting to directly connect field marketing investments to revenue outcomes
- Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment
- Drive seamless handoffs between marketing and sales with SLA-driven lead management and pipeline acceleration programs
- Build and mentor a team of pipeline-focused field marketers who understand the full customer journey and revenue impact
Requirements
- 10+ years managing field programs with direct pipeline accountability and proven track record of exceeding revenue targets
- Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau, and marketing automation platforms
- 7+ years scaling field marketing programs in fast-growing tech companies, with experience managing large budgets ($2M+) and demonstrating clear ROI
- 5+ years building and leading high-performing field marketing teams with pipeline accountability
- Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments
- Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
- Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
- Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact
Skills
Sfdc, Tableau, Marketing Automation, Pipeline Attribution, Roi Optimization, Demand Generation, Lead Scoring, Revenue Operations, Account-Based Marketing, Omnichannel Marketing
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