Senior Lifecycle Strategist
Senior Lifecycle Strategist responsible for defining B2B customer journeys, designing personalized nurture and activation programs, owning experimentation and measurement frameworks, and partnering cross-functionally to drive pipeline, adoption, and retention at OpenAI. Requires 10+ years in lifecycle/CRM marketing with deep expertise in segmentation, automation, and systems thinking.
About the job
Responsibilities
- Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages.
- Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey.
- Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels.
- Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing.
- Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs, using results to continuously improve journeys.
- Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact.
- Improve database health and addressability by partnering on acquisition quality, enrichment, consent, deliverability, governance, and audience hygiene.
- Build durable lifecycle playbooks and governance that balance personalization, operational simplicity, customer trust, and scalable execution.
Requirements
- 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation, with ownership of complex, multi-stage customer journeys.
- Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement.
- Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable.
- A track record of improving meaningful business outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion.
- Strong systems thinking and the ability to translate customer and business needs into decision rules, journey logic, and clear execution requirements.
- Excellent partnership skills across technical, analytical, creative, sales, and customer-facing teams.
- Comfort working through imperfect data and evolving processes while building toward a more reliable and scalable operating system.
- Genuine curiosity about AI and how it can improve personalization, decisioning, content adaptation, analysis, and operations without compromising customer trust or quality.
Nice-to-Haves
- Marketo and Salesforce experience.
Skills
Lifecycle Marketing, CRM, Marketing Automation, Segmentation, Personalization, Experimentation, Marketo, Salesforce, Database Management, Journey Architecture
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