Senior Customer Marketing Manager
Leads customer research, adoption programs, and customer-centric storytelling to drive product adoption, retention, and expansion. Requires SaaS customer or product marketing experience, strong research and synthesis skills, and effective cross-functional influence.
About the job
Responsibilities
- Build and operate a systematic voice-of-customer practice through ongoing customer interviews, feedback programs, and insight-sharing processes.
- Synthesize qualitative and quantitative customer research into themes that inform Marketing, Product, and Customer Success.
- Design and own product adoption plays and lifecycle marketing programs that improve engagement, retention, and expansion.
- Identify customer-journey opportunities where targeted marketing can increase product value and adoption.
- Partner with Product and Customer Success to align adoption goals and marketing support.
- Translate customer insight into narratives, case studies, proof points, lifecycle content, and sales-ready enablement assets.
- Lead initiatives end-to-end with high autonomy, influence outcomes without formal authority, and contribute to evolving Marketing standards and best practices.
Requirements
- Proven experience in Customer Marketing, Product Marketing, or a closely related SaaS role.
- Hands-on experience conducting customer interviews and qualitative and quantitative research.
- Experience designing and executing product adoption plays or lifecycle marketing programs.
- Customer-first mindset with curiosity and empathy.
- Strong synthesis, stakeholder management, and communication skills.
- Fluent English.
Nice-to-haves
- Experience in the creator economy, B2B SaaS, or commerce platforms.
Work Arrangement and Benefits
- Remote-first culture with flexibility.
- Access to the New York office for local employees.
- In-person company and team events throughout the year.
Skills
Customer Marketing, Product Marketing, SaaS, Customer Interviews, Voice Of Customer, Qualitative Research, Quantitative Research, Product Adoption, Lifecycle Marketing, Case Studies, Stakeholder Management
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