Director of B2B Activation (Remote)

Responsibilities

• Increase marketing-attributable patient starts by building scalable systems and repeatable playbooks.
• Define data-driven strategy for marketing touchpoints from commercial referral audiences (Health Plans, Employers, and Primary Care Providers) to maximize patient starts.
• Lead the definition of attribution criteria and processes for marketing-driven campaigns, partnering with commercial, product, and analytics teams.
• Lead a team establishing testing and experimentation approaches, including A/B or multi-variant testing of campaigns (creative and component levels) and incrementality tests vs. holdouts.
• Identify optimization through automation areas, reducing manual campaign execution and content building using AI agents and tools.
• Drive the roadmap to templatize activation campaign approaches, opening capacity for more innovative testing at scale.

Requirements

• 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations.
• Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality.
• Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams.
• Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent.
• Hands-on proficiency managing a MarTech stack (e.g. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution.

Nice-to-Haves

• 3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company.
• Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within the behavioral health or telehealth space.
• Expertise in AI-Driven Marketing Operations, implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to reduce manual execution hours.
• “Player-coach” experience, with ability to dive deep into operational details and provide technical coaching while driving high-level organizational strategy.

Compensation and Benefits

• Attractive pay: $181,560 - $202,920 (based on ATS salary data).
• 100% remote work environment (must be based in United States, not hiring in Hawaii).
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies, including 2 company-wide shutdown weeks each year.
• Paid parental leave.
• Employee Assistance Program (EAP).
• Quarterly department stipend for team-building.
• Home office stipend and $50 monthly stipend for internet/cell phone.
• $50/month wellness stipend.
• Additional wellness initiatives.