Senior Field Marketing Specialist
The Senior Field Marketing Specialist executes regional events, campaigns, and customer programs that generate pipeline and support sales across the East region. The role requires 4+ years of B2B or field marketing experience, strong project management, cross-functional coordination, and a bachelor’s degree.
About the job
Responsibilities
- Plan and execute field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
- Execute regional events, trade shows, hosted experiences, customer programs, webinars, sponsorships, and other market-facing initiatives.
- Partner with Field Marketing leadership, East Sales teams, Demand Generation, Product Marketing, Customer Marketing, and other cross-functional teams.
- Manage event logistics, including timelines, vendors, registration, attendee communications, on-site coordination, and post-event follow-up.
- Localize and activate campaigns for specific East sub-regions, industries, accounts, and target audiences.
- Coordinate sales enablement and attendee engagement activities before, during, and after events.
- Track registrations, attendance, engagement, meetings, pipeline influence, and follow-up progress.
- Support budget tracking, invoice processing, and vendor management.
- Maintain project plans and execution workflows, and contribute to scalable playbooks.
- Coordinate internal teams and external partners to keep programs on track.
Requirements
- 4+ years of experience in B2B marketing, field marketing, event marketing, campaign execution, or go-to-market program support.
- Experience planning and executing events, regional marketing programs, or customer-facing initiatives in fast-paced environments.
- Experience supporting regional sales teams; multi-regional sales territory experience is a plus.
- Ability to manage multiple workstreams and deliver high-quality execution against deadlines.
- Cross-functional experience with Sales, Marketing, and other go-to-market teams.
- Strong organizational, communication, and project management skills.
- High attention to detail and ability to solve problems quickly.
- Analytical mindset with the ability to track results and apply learnings.
- Ability to balance independent execution with close collaboration.
- Bachelor’s degree required; equivalent experience may be considered.
Nice-to-haves
- Experience supporting trade shows, hosted events, roadshows, or regional campaign programs.
- Familiarity with field marketing operations, event technology, lead management, and post-event follow-up.
- Experience supporting account-based marketing or sales-aligned campaign execution.
- Exposure to SaaS, technology, logistics, operations, or related B2B industries.
- Experience in high-growth environments with rapidly evolving priorities.
Skills
B2B Marketing, Field Marketing, Event Marketing, Campaign Execution, Go-To-Market Programs, Project Management, Event Technology, Lead Management, Account-Based Marketing, Sales Enablement, Vendor Management, Budget Tracking, Pipeline Reporting
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