VP of Marketing
Leads end-to-end marketing strategy for B2B SaaS growth, driving new business acquisition and expansion through campaigns, analytics, and sales enablement. Requires 6+ years senior leadership in demand gen, content, and events at hyper-growth startups.
About the job
Key Responsibilities
- Develop and execute a marketing strategy focused on acquiring new business and driving growth in existing accounts
- Establish and maintain reporting mechanisms to track all marketing activities, ensuring data-driven insights are available for strategic adjustments and performance improvements
- Set and track goals for MQLs generated, pipeline generated, conversion rates, market penetration, product mix, budget allocation, and ROI
- Lead integrated marketing campaigns across channels such as email, social media, conferences, and digital platforms
- Collaborate closely with the sales team to provide the collateral and tools necessary for effective prospecting and closing deals
- Work with external partners, including PR agencies and think tanks, to boost brand visibility and thought leadership within the industry
- Partner with sales operations and engineering teams to build out and optimize our tech stack (analytics, marketing automation, etc.)
- Recruit and manage a world-class marketing team
Requirements
- 6+ years of B2B software experience in a senior leadership position, with a proven track record in demand-gen, content, and event marketing
- Experience in scaling a hyper-growth start-up
- Willingness to work in person 4-5 days a week
Compensation
- Salary range: $275,000 - $350,000
- Equity in the company
- Medical, Dental and Vision premiums covered at 100%
- Fully paid parental leave
- Commuter benefits
- 401k benefits
- Fitness & home services stipend
- Unlimited vacation and paid holidays
Skills
Demand Generation, Content Marketing, Event Marketing, Marketing Automation, Analytics, Email Marketing, Social Media, SEO, CRM, Marketing Tech Stack
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