VP of Marketing

Key Responsibilities

• Develop and execute a marketing strategy focused on acquiring new business and driving growth in existing accounts
• Establish and maintain reporting mechanisms to track all marketing activities, ensuring data-driven insights are available for strategic adjustments and performance improvements
• Set and track goals for MQLs generated, pipeline generated, conversion rates, market penetration, product mix, budget allocation, and ROI
• Lead integrated marketing campaigns across channels such as email, social media, conferences, and digital platforms
• Collaborate closely with the sales team to provide the collateral and tools necessary for effective prospecting and closing deals
• Work with external partners, including PR agencies and think tanks, to boost brand visibility and thought leadership within the industry
• Partner with sales operations and engineering teams to build out and optimize our tech stack (analytics, marketing automation, etc.)
• Recruit and manage a world-class marketing team

Requirements

• 6+ years of B2B software experience in a senior leadership position, with a proven track record in demand-gen, content, and event marketing
• Experience in scaling a hyper-growth start-up
• Willingness to work in person 4-5 days a week

Compensation

• Salary range: $275,000 - $350,000
• Equity in the company
• Medical, Dental and Vision premiums covered at 100%
• Fully paid parental leave
• Commuter benefits
• 401k benefits
• Fitness & home services stipend
• Unlimited vacation and paid holidays