Senior Manager, Paid Media

What you'll do

• Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. Hire, onboard, coach, and develop direct reports.
• Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH.
• Manage agencies and contractors: Brief, steer, and hold external partners accountable. Set the strategy and testing agenda.
• Run paid social as a primary channel: Build audience strategies, creative testing frameworks, and campaign architectures for LinkedIn, Meta, YouTube, Reddit, and TikTok.
• Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. Work with RevOps and marketing ops.
• Run structured experimentation at scale: Design and execute testing programs across creative, audiences, channels, and bidding strategies. Document and share findings.
• Use AI to sharpen performance: Apply AI for bidding optimization, audience modeling, creative iteration, and performance analysis.
• Drive full-funnel programs: Campaigns across the buyer journey from awareness to demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales.
• Report on what matters: Translate platform metrics into business outcomes like pipeline generated, cost per opportunity, influenced revenue.

About you

• 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team.
• Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH.
• Experience managing agencies and contractors.
• Built and run structured experimentation programs across creative, audiences, and channel mix at scale.
• Built paid media infrastructure: attribution, naming conventions, tagging, reporting.
• Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation.
• Strong communicator who can present to leadership and align cross-functional partners.
• Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees.

What sets you apart

• Paid media experience in developer tools, content platforms, or technical infrastructure.
• Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions.
• Scaled a paid program from early stage to mature, multi-channel operation.
• Built AI-assisted workflows that go beyond platform defaults.
• Experience with Salesforce or HubSpot for closed-loop reporting.