Senior Manager, Paid Media
Senior Manager, Paid Media to own Sanity's $5M+ paid media program including strategy, measurement, experimentation, and team leadership. Requires 8+ years B2B paid media experience with 2+ years managing teams, deep paid social expertise, infrastructure building, and AI application in campaigns.
About the job
What you'll do
- Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. Hire, onboard, coach, and develop direct reports.
- Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH.
- Manage agencies and contractors: Brief, steer, and hold external partners accountable. Set the strategy and testing agenda.
- Run paid social as a primary channel: Build audience strategies, creative testing frameworks, and campaign architectures for LinkedIn, Meta, YouTube, Reddit, and TikTok.
- Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. Work with RevOps and marketing ops.
- Run structured experimentation at scale: Design and execute testing programs across creative, audiences, channels, and bidding strategies. Document and share findings.
- Use AI to sharpen performance: Apply AI for bidding optimization, audience modeling, creative iteration, and performance analysis.
- Drive full-funnel programs: Campaigns across the buyer journey from awareness to demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales.
- Report on what matters: Translate platform metrics into business outcomes like pipeline generated, cost per opportunity, influenced revenue.
About you
- 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team.
- Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH.
- Experience managing agencies and contractors.
- Built and run structured experimentation programs across creative, audiences, and channel mix at scale.
- Built paid media infrastructure: attribution, naming conventions, tagging, reporting.
- Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation.
- Strong communicator who can present to leadership and align cross-functional partners.
- Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees.
What sets you apart
- Paid media experience in developer tools, content platforms, or technical infrastructure.
- Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions.
- Scaled a paid program from early stage to mature, multi-channel operation.
- Built AI-assisted workflows that go beyond platform defaults.
- Experience with Salesforce or HubSpot for closed-loop reporting.
Skills
Paid Media, Paid Social, Linkedin Ads, Meta Ads, Youtube Ads, Google Ads, Dsp, Dooh, Attribution Models, A/B Testing, Ai Optimization, Salesforce, HubSpot, Abm Platforms
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