Product Marketing Lead

Responsibilities

• Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category.
• Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement.
• Be the most authoritative voice on the customer inside Nash; distill customer signal into patterns for Product and Sales.
• Own competitive intelligence: maintain a living worldview on competitors.
• Build the launch system (cadence, rituals, templates, prompts, playbooks).
• Partner with Sales as a strategic peer; build scalable systems for knowledge sharing.
• Partner with Product as a peer; challenge roadmap with customer signal.
• Equip the org: pricing, packaging, deal desk, content, web, sales plays.
• Build and grow the PMM function over time.

Requirements

• 8+ years in product marketing or adjacent roles at high-growth B2B tech company.
• Operate at intersection of technical, business, and creative skills.
• Owned positioning and launches for complex platform product (infrastructure, fintech, devtools, data, logistics).
• Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as core workflow.
• Strong narrative and writing craft.
• Comfortable in data (funnel, deal, pipeline, win/loss; CRM).
• Customer-obsessed; prioritize real customer conversations.
• Strong opinions, clearly communicated, updated with evidence.
• Has built or scaled PMM function, or ready to do so.

Nice-to-Haves

• Prior experience in logistics, commerce infrastructure, or B2B platforms with technical buyer.
• Time as PM or in customer-facing role earlier in career.
• Built and shipped own side project using AI tools.