Product Marketing Lead
Leads product marketing by owning positioning, narratives, launches, and customer insights for Nash's commerce logistics platform. Partners with product, sales, and leadership using AI tools like Claude and Replit; requires 8+ years B2B tech PMM experience.
About the job
Responsibilities
- Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category.
- Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement.
- Be the most authoritative voice on the customer inside Nash; distill customer signal into patterns for Product and Sales.
- Own competitive intelligence: maintain a living worldview on competitors.
- Build the launch system (cadence, rituals, templates, prompts, playbooks).
- Partner with Sales as a strategic peer; build scalable systems for knowledge sharing.
- Partner with Product as a peer; challenge roadmap with customer signal.
- Equip the org: pricing, packaging, deal desk, content, web, sales plays.
- Build and grow the PMM function over time.
Requirements
- 8+ years in product marketing or adjacent roles at high-growth B2B tech company.
- Operate at intersection of technical, business, and creative skills.
- Owned positioning and launches for complex platform product (infrastructure, fintech, devtools, data, logistics).
- Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as core workflow.
- Strong narrative and writing craft.
- Comfortable in data (funnel, deal, pipeline, win/loss; CRM).
- Customer-obsessed; prioritize real customer conversations.
- Strong opinions, clearly communicated, updated with evidence.
- Has built or scaled PMM function, or ready to do so.
Nice-to-Haves
- Prior experience in logistics, commerce infrastructure, or B2B platforms with technical buyer.
- Time as PM or in customer-facing role earlier in career.
- Built and shipped own side project using AI tools.
Skills
Claude, Replit, CRM, Product Launches, Positioning, Competitive Intelligence, Customer Interviews, Sales Enablement, Ai Prototyping, Narrative Writing
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