Senior Event Sponsorship Program Manager

Responsibilities

• Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals
• Create compelling sponsorship packages, proposals, and presentations tailored to potential partners
• Identify, pitch, and secure sponsors for global strategic events, ensuring alignment with event and brand objectives
• Manage the full sponsorship lifecycle from prospecting and negotiations to activation and renewal
• Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction
• Actively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth
• Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement
• Use data, analytics, and financial insights to evaluate opportunities and maximize ROI
• Monitor industry trends and competitor activity to identify new sponsorship opportunities
• Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams
• Establish overarching objectives for the sponsorship program

Requirements

• 10+ years of experience with at least 3 years in sponsorship sales with strong track record in revenue generation and partner engagement
• Proven ability to develop and execute strategic sponsorship initiatives that drive business impact
• Skilled in navigating dynamic environments and adapting strategies to evolving business needs
• Strong experience in complex, matrixed organizations, leading cross-functional collaboration
• Exceptional relationship-building and negotiation skills
• Skilled in managing multiple initiatives simultaneously with timely execution and measurable outcomes
• Bachelor's degree in a relevant field required