Senior Event Sponsorship Program Manager
Lead sponsorship strategy and sales for Snowflake's global marketing events portfolio. Develop partnerships, drive revenue, and manage the full sponsorship lifecycle with cross-functional stakeholders.
About the job
Responsibilities
- Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals
- Create compelling sponsorship packages, proposals, and presentations tailored to potential partners
- Identify, pitch, and secure sponsors for global strategic events, ensuring alignment with event and brand objectives
- Manage the full sponsorship lifecycle from prospecting and negotiations to activation and renewal
- Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction
- Actively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth
- Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement
- Use data, analytics, and financial insights to evaluate opportunities and maximize ROI
- Monitor industry trends and competitor activity to identify new sponsorship opportunities
- Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams
- Establish overarching objectives for the sponsorship program
Requirements
- 10+ years of experience with at least 3 years in sponsorship sales with strong track record in revenue generation and partner engagement
- Proven ability to develop and execute strategic sponsorship initiatives that drive business impact
- Skilled in navigating dynamic environments and adapting strategies to evolving business needs
- Strong experience in complex, matrixed organizations, leading cross-functional collaboration
- Exceptional relationship-building and negotiation skills
- Skilled in managing multiple initiatives simultaneously with timely execution and measurable outcomes
- Bachelor's degree in a relevant field required
Skills
Sponsorship Sales, Revenue Generation, Partner Engagement, Strategic Planning, Cross-Functional Collaboration, Relationship Building, Negotiation, Data Analytics, ROI Analysis, Event Marketing
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