Senior Product Marketing Manager
Senior Product Marketing Manager who conducts customer research, shapes product strategy, and leads go-to-market launches for SaaS products. Requires at least five years of hands-on SaaS marketing experience and strong skills in research, feedback analysis, and data-driven execution.
About the job
Responsibilities
- Conduct customer research to uncover pain points, needs, and market gaps among target audiences.
- Synthesize customer feedback into actionable insights for product roadmaps.
- Plan and execute go-to-market strategies for new SaaS features and products with Product Managers.
- Create marketing assets for launches, including landing pages, sales enablement materials, brochures, and social media carousels.
- Conduct user interviews and translate findings into product-shaping insights.
- Measure and iterate on marketing efforts using data.
Requirements
- Firsthand understanding of marketers’ challenges and workflows.
- At least 5 years of hands-on marketing experience at a SaaS company.
- Experience with customer research, feedback analysis, and product insights.
- Experience developing and executing SaaS go-to-market strategies.
- Data-driven approach to measuring and improving marketing performance.
- Portfolio demonstrating product marketing experience, tools, or personal projects.
Nice to Have
- Knowledge of SEO principles and market dynamics.
- Familiarity with Ahrefs products and marketer workflows.
- Experience creating content and sales enablement materials.
Skills
Customer Research, Go-to-Market Strategy, Saas Marketing, Product Marketing, User Interviews, SEO, Sales Enablement, Content Creation, Market Analysis, Data Analysis
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