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PandaDocPandaDocUnited States

Lifecycle Marketing Lead

Leads lifecycle campaigns team owning prospect education, activation, adoption, expansion, and retention for self-serve and sales-assisted B2B customers. Drives measurable growth using AI, analytics, and cross-functional partnerships; requires 6+ years experience with 3+ in team leadership.

Salary not listed
Remote6+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the lifecycle campaigns strategy end-to-end, defining and refining campaigns across prospect conversion, adoption, expansion, and retention.
  • Lead and develop a high-performing team of Campaign Managers.
  • Oversee integrated campaign execution across the full customer lifecycle.
  • Use AI and system building to scale experimentation velocity and team impact.
  • Shape campaigns across email, in-app, and other owned channels.
  • Partner across Growth Marketing, Product Marketing, Sales, Customer Success, and Product teams.
  • Champion the team's technical and operational needs, including marketing automation infrastructure and data tooling.
  • Build programs for both self-serve and sales-assisted customer motions.

Requirements

  • 6+ years in B2B lifecycle or integrated campaigns marketing, with 3+ years leading teams.
  • Track record driving MQLs, pipeline, activation, retention, and revenue.
  • Strong analytical instincts for campaign data and experimentation.
  • Experience with AI-powered marketing tools for productivity and scaling.
  • Hands-on with marketing automation platforms and CRM tools.
  • Systems thinking for end-to-end customer journey.
  • Dual-motion B2B experience (self-serve and sales-assisted) preferred.
  • Strategic and executional skills, cross-functional relationship building.

Nice-to-Haves

  • Comfort with ambiguity and bias toward action.

Skills

AI ToolsMarketing AutomationCRMEmail MarketingCampaign AnalyticsPersonalizationMarketing OpsGtm DataExperimentationCustomer Journey
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