Lifecycle Marketing Lead
Leads lifecycle campaigns team owning prospect education, activation, adoption, expansion, and retention for self-serve and sales-assisted B2B customers. Drives measurable growth using AI, analytics, and cross-functional partnerships; requires 6+ years experience with 3+ in team leadership.
About the job
Responsibilities
- Own the lifecycle campaigns strategy end-to-end, defining and refining campaigns across prospect conversion, adoption, expansion, and retention.
- Lead and develop a high-performing team of Campaign Managers.
- Oversee integrated campaign execution across the full customer lifecycle.
- Use AI and system building to scale experimentation velocity and team impact.
- Shape campaigns across email, in-app, and other owned channels.
- Partner across Growth Marketing, Product Marketing, Sales, Customer Success, and Product teams.
- Champion the team's technical and operational needs, including marketing automation infrastructure and data tooling.
- Build programs for both self-serve and sales-assisted customer motions.
Requirements
- 6+ years in B2B lifecycle or integrated campaigns marketing, with 3+ years leading teams.
- Track record driving MQLs, pipeline, activation, retention, and revenue.
- Strong analytical instincts for campaign data and experimentation.
- Experience with AI-powered marketing tools for productivity and scaling.
- Hands-on with marketing automation platforms and CRM tools.
- Systems thinking for end-to-end customer journey.
- Dual-motion B2B experience (self-serve and sales-assisted) preferred.
- Strategic and executional skills, cross-functional relationship building.
Nice-to-Haves
- Comfort with ambiguity and bias toward action.
Skills
AI Tools, Marketing Automation, CRM, Email Marketing, Campaign Analytics, Personalization, Marketing Ops, Gtm Data, Experimentation, Customer Journey
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